LONG ISLAND, NY / ACCESSWIRE / June 10, 2021 / When a technology-oriented online periodical approached serial entrepreneur Ali Zar about collaborating on an article outlining the best ways to market a small business online, he agreed readily, eager to share with others the wisdom that has brought him so much success. The article, which went live on the internet on April 23, 2021, was written in conjunction with online journalist William Jones.
Near the beginning of the article, Ali Zar focuses on the absolute basics of digital marketing, advising any small business that has not already done so to build a website. 'Companies without a working, up-to-date website may be shunned in favor of companies with a respectable online presence. Even if you feel that your audience won't want to find your website, it is foolish to cut off this important source of marketing hits,' he asserts with certitude.
Later on in the piece, Ali Zar delves into more sophisticated marketing tactics, outlining the finer points of search engine optimization (SEO). 'SEO helps to align your pages with Google's algorithms,' he explains, adding, 'SEO has evolved a great deal over the past twenty years, and Google and other search engines now punish techniques that worked at the inception.' He goes on to advocate that small business owners take the time to read up on SEO and look into ways to use it to their own advantage.
Also included in the article are some handy tips from Ali Zar relating to social media and email marketing, amongst other things.
Anyone wishing to read the full text of the article can do so here, and anyone wishing to learn more about Ali Zar is encouraged to visit his personal website.
About Ali Zar:
Ali Zar is a serial entrepreneur with a bachelor's degree in business from Baruch College. Originally born in Pakistan, Ali Zar moved to the United States when he was 11 years old, intent on following the example of his father and becoming a successful business owner. Together with his brother, Ali Zar has founded numerous small businesses all over Long Island, New York. Their first one, a series of gift and greeting card shops, is still operating to this day and running a healthy profit. Following that venture, the brothers opened Zar's Chicken and Burgers, a halal restaurant focusing on American-style food that's garnering excellent reviews online. Most recently, Ali Zar has realized his passion project: Zar Sports USA, a sports equipment store specializing in paraphernalia for cricket - an uncommon sport in the United States, but one with a dedicated and steadily growing niche following.
Contact Information:
Ali Zar
alizarpak@yahoo.com
https://ali-zar.com/
SOURCE: Ali Zar
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https://www.accesswire.com/651144/Ali-Zar-Discusses-How-Best-to-Market-a-Small-Business-Online-in-a-New-Article
