Amplify ETFs Adds ETF Veteran William Belden as President

Amplify ETFs is pleased to announce that William Belden, a seasoned ETF veteran, has joined the firm as President. In this role, Mr. Belden will oversee firm-wide operations, product management, and strategic relationships.

Belden, a widely-known figure in the ETF industry, most recently served as Managing Director, Head of ETF Business Development at Guggenheim Investments. In this role, he led business development efforts for the firm’s line-up of ETFs, including distribution and marketing activities.

“Bill’s nearly 14-year background in multiple facets of the ETF business will be incredibly valuable to Amplify and our goal of continuing to bring innovative ETF strategies for investors,” said Christian Magoon, CEO of Amplify.

Previously, Belden worked as a senior product manager at Northern Trust Global Investments, where he was responsible for overseeing proprietary mutual fund products. He earned his MBA from the University of Chicago’s Booth School of Business and has a B.S. in finance from Miami University.

“Investors are looking for products to help access unique investment strategies. I’m thrilled to be joining the team at Amplify to build upon its success with innovative solutions designed to help meet the evolving needs of clients,” said Belden.

About Amplify ETFs

Amplify ETFs, sponsored by Amplify Investments, has $730 million in assets across ETFs for which it is Adviser or Sub-Adviser (as of 10/31/2018). Amplify believes the ETF structure empowers investors through efficiency, transparency and flexibility. Using those benefits as a foundation, Amplify seeks to build ETFs powered by investment strategies from leading index providers and asset managers within unique market segments. Amplify is also the sponsor of YieldShares, a brand of income-oriented ETFs.

Carefully consider the Funds’ investment objectives, risk factors, charges, and expenses before investing. This and additional information can be found in the Amplify Funds statutory and summary prospectuses, which may be obtained by calling 855-267-3837, or by visiting AmplifyETFs.com. Read the prospectus carefully before investing.

Investing involves risk; Principal loss is possible

Amplify ETFs are distributed by Quasar Distributors LLC

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