Getting one’s footing in the real estate market without financial support from family or friends isn’t easy. Even if it’s cheap in the roughest part of the town, that first property can seem like a goal that’s too far away or difficult to even attempt reaching, especially for those who plan to get into real estate young.
When Lorraine Jordan was getting her footing in real estate, she saw that things aren’t given away freely. So, she decided to work for them. “I was 18 when I bought my first property,” she recalls. “I had three jobs at a time, so I saved money. I was always thinking bigger.”
Today, Lorraine Jordan has an impressive career in real estate. Based in Midland, Ontario, but operating in the whole province, she raked a remarkable list of achievements. As the top team multiple times for Keller Williams in Canada, she has helped 10,000 families buy, sell or invest. Lorraine Jordan is the head of her own team.
On top of that, she’s an investor in her own right who educates people, especially women, about taking control of their finances. Lorraine Jordan is a proud mother of four and a woman who manages to fit all that into the same amount of time in the day everyone else has.
It was clear that Lorraine Jordan had the spark of success in her even before she bought her first house in her late teens. She had her first job when she was 13, working at a grocery store, and already looking for angles to earn more money.
The first house she bought wasn’t a house she dreamed of, or even a house she wanted. It was a house she could afford. She had a binary of options — sit on the sidelines or jump in — and chose what her action-taking nature mandated. She bought the house.
Over the following years, Lorraine Jordan laid the groundwork for a successful real estate career and started building on them. She created Team Jordan in 2002, which numbers 22 agents and 39 teammates. In addition, she’s authored two books, started a coaching company, and bought 58 properties in just nine months.
There have been moments when doing it all meant some sacrifices needed to be made. Achieving a proper work-life balance was vital for Lorraine Jordan, and even though she was late to pick up her kids a couple of times, the system she put in place spoke volumes of her priorities.
“It’s about commitment and integrity to yourself and the people around you who you care about,” says Lorraine Jordan. “People will say they’re on-call 24/7, but if they have a family, what happens then? Then you build a team, trade sometime, and make things work. If it’s a priority, make it happen.”
Most recently, Lorraine Jordan and her many colleagues have been experiencing the turbo-charged market in Ontario. It wasn’t a pleasant experience, even though many people believed the increased activity meant that agents were making a lot of money.
“Anyone who cares about people did not enjoy that market,” she says. “It was a pressure cooker for buyers, sellers, agents, lawyers, mortgage people. But now the heat’s turned down a bit.”
Ontario’s real estate market continued cooling down in 2023, with realtors expecting it to rebound in 2024. For Lorraine Jordan, this meant that she could devote more time to some of her other passions, which include helping people find a way to manage wealth. Lorraine Jordan has the following advice for those who think that real estate is the way to do it.
“If you’re getting into real estate because you want to sell a couple of homes a year between some other job, or you don’t want to work very hard, or you just want to sell homes to your family and friends — that’s not how it’s done,” she says. “A real estate agent is a professional. They’re dealing with people’s largest assets. It’s not something we take lightly. You’re responsible for that. You need to show up and be the best version of yourself.”
Lorraine Jordan is also hosting a women’s finance retreat, where she’ll be helping women devise plans to meet their financial goals. The idea is to have an affordable program and help women achieve an objective that allows them financial freedom.
“The goal is to create an opportunity to replace your income with passive investments so that you never have to compromise,” Lorraine Jordan explains. “You can be present at the moment and make choices at that moment because all your bills are paid for.” And who better to have in one’s corner when making those plans than one of Canada’s top realtors?
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