Lottery.com (NASDAQ: LTRY), a leading online lottery services provider, has acquired S&MI Ltd., or SportLocker. According to the announcement, with the stock-based acquisition complete, SportLocker will be rebranded as Sports.com and will immediately launch as a premier platform for sports fans worldwide. The company noted that the transition marks “a pivotal leap in Sports.com’s evolution as the next-gen digital sports entertainment space.” The new platform will feature innovative community-driven aspects along with expansive content and technology. The company plans to roll out Sports.com in the United States and Europe first, along with concentrated efforts in the Middle East. Ultimately, the strategy includes a global expansion targeting high-energy sports such as soccer, motor racing, football, baseball, basketball, MMA, boxing, cricket, golf, field and ice hockey, and tennis. This global direction underscores Sports.com’s commitment to driving growth in higher-value territories and underserved markets. The announcement noted that a core strategy behind the acquisition of SportLocker and subsequent rebranding includes leveraging already-established partnerships with mobile network operators (“MNOs”) to offer localized branded sports content services.
“This acquisition is of great strategic importance to our group, and we are delighted to unveil Sports.com to the world with a revolutionary vision that will transform how fans engage with sports,” said Lottery.com chair and CEO Matthew McGahan in the press release. “By integrating SportLocker’s robust MNO partnerships, localized content services and community-focused features with enhanced content and technology, we are creating a dynamic ecosystem where fans can not only consume sports but also connect and create in ways never before offered to the mass of sports fans worldwide. We are positioning Sports.com to offer sports fans an unparalleled year-round experience. The introduction of our media platform is just a glimpse of how we intend to bring fans closer to the sports they love.”
To view the full press release, visit https://ibn.fm/NOLQZ
About Lottery.com Inc.
Lottery.com is a leading technology company that is transforming how, where and when lotteries are played. Its engaging mobile and online platforms enable players and commercial partners located throughout the United States and other countries to remotely purchase legally sanctioned lottery games. Fans and subscribers look to Lottery.com for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, through WinTogether.org, Lottery.com is fundamentally changing how nonprofit donors are incentivized to action by gamifying charitable giving. In all that it does, Lottery.com’s mission remains the same: an uncompromising passion to innovate, grow a new demographic of enthusiasts, deliver responsible and trusted solutions, and promote community and philanthropic initiatives. To learn more about the company, visit www.Lottery.com.
NOTE TO INVESTORS: The latest news and updates relating to Lottery are available in the company’s newsroom at https://ibn.fm/Lottery
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