Lottery.com (NASDAQ: LTRY) and its wholly owned subsidiary, Sports.com Inc., have announced a collaboration with Ant Middleton. The partnership with the adventurer, ex-Elite Special Forces commander, TV personality, motivational speaker and bestselling author is a testament to Sports.com’s focus on and commitment to fostering innovation and excellence within the sports and wellness spaces. According to the announcement, as part of the agreement Middleton will locate his businesses at Nook, the sports incubator located in the Dubai Free Zone that will be rebranded as Sports.com following the completion of its acquisition by Lottery.com. In addition, Middleton will also serve as a brand ambassador and mentor as well as offer exclusive access and content to his future projects. Recognized for its pioneering coworking concept in Dubai, Nook — soon to be Sports.com — holds some 200 trade licenses, all targeted for individuals and companies in the sports, health, and wellness markets that are looking to expand and grow in the Dubai and broader Middle Eastern region.
One of Middleton’s most recent projects is creating “one-of-a-kind” experiences that combine adventure, relaxation, personal growth and self-empowerment at extreme adventure camps and luxury wellness destinations across the UAE and beyond. “Sports.com is incredibly excited to embark on this transformative journey with Ant Middleton, and we look forward to creating a brighter, more inspiring future for sports and wellness in Dubai and beyond, as we continue to innovate and empower the industry,” said Lottery.com executive chair and Sport.com director Matthew McGahan in the press release. “Ant is . . . on a mission to empower and motivate all generations with his positive-thinking message, encouraging them to ‘thrive and not just survive.’ His experiences in some of the most mentally and physically challenging situations on Earth have provided valuable insights into the transformational benefits of adopting a positive mindset, and his name has become synonymous with self-belief, mental resilience, overcoming challenges, and helping audiences of all backgrounds and age groups achieve their full potential.”
To view the full press release, visit https://ibn.fm/qjuU6
About Lottery.com Inc.
Lottery.com, Inc. is a leading technology company that is transforming how, where and when lotteries are played. Its engaging mobile and online platforms enable players and commercial partners located throughout the United States and other countries to remotely purchase safe and legally sanctioned lottery games. Lottery participants look to the Company’s website, Lottery.com, for compelling, real-time results on more than 800 lottery games from more than 40 countries. Lottery.com’s mission remains the same: an uncompromising passion to innovate, grow a new demographic of enthusiasts, deliver responsible and trusted solutions, and promote community and philanthropic initiatives. To learn more about the company, visit www.Lottery.com.
NOTE TO INVESTORS: The latest news and updates relating to Lottery are available in the company’s newsroom at https://ibn.fm/Lottery
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