Primeau Productions (1-888-843-1550), an all-in-one-media production company serving clients in Charlotte, NC, released a report outlining the most popular forms of video marketing in 2023.
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In its new guide, Primeau Productions lists the 14 most used video marketing formats this year. The company also explains how its media production teams can help businesses and organizations create each of them.
More details can be found at https://www.primeauproductions.com/the-video-marketing-revolution-primeau-productions-is-at-the-forefront/?swcfpc=1
In its recently published guide, Primeau Productions cites statistics from a Wyzowl survey on video marketing trends entitled “The State of Video Marketing 2023.” “Wyzowl’s survey produced some mind-boggling stats that are sure to revolutionize how businesses market their products and services,” explained a company spokesperson. “In our new report, we shed some light on these figures in hopes of educating businesses about the limitless possibilities that video content offers.”
According to the guide, the five video marketing formats used the most by businesses and organizations this year have been social media videos, explainers, presentations, testimonials, and ads. The prevalence of these formats is correlational to the growth of platforms like TikTok, Instagram Reels, and YouTube Shorts, which cater to young audiences with short attention spans. Individually, they have been utilized by as many as 72% of all companies and no less than 45%.
After these formats, the next most popular have been teasers, sales videos, product demos, and videographics. Because of their ability to convey useful information quickly, these video marketing formats have proven to be a useful tool for as many as 42% of businesses.
To close out the guide, Primeau Productions lists customer onboarding and service videos, staff training videos, app demos, and new hire onboarding videos, as the five least used video marketing formats this year, only being implemented by about 15% to 20% of businesses. The author claims this is largely due to the limited audiences these types of videos attract and how infrequently businesses show them relative to other formats.
"As our report shows, most businesses these days are creating some form of video content, whether for internal or external use, " said the company spokesperson. "Effective video can help expand reach, overcome the competition, and grow businesses and organizations to points where they can reach people in powerful ways."
Interested parties can find more information at https://www.primeauproductions.com/the-video-marketing-revolution-primeau-productions-is-at-the-forefront/?swcfpc=1
Contact Info:
Name: Chuck Gallagher
Email: Send Email
Organization: Primeau Productions
Address: 501 Richardson Street Unit D, Simpsonville, SC 29681, United States
Phone: +1-888-843-1550
Website: https://PrimeauProductions.com
Source: PressCable
Release ID: 89114954
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