Foundation has announced its official launch, bringing a tailored and transformative eCommerce solution to wholesale businesses of all sizes and scopes. This dynamic cloud-based platform provides an interface where brands, distributors, and wholesalers can utilize a plethora of immersive tools and features for managing every aspect of the wholesale experience.
Foundation was created by experienced business leader Shiv Agarwal, founder of eCommerce platform Fabric, who specializes in tech-based commerce innovation. His first company raised nearly $300 million, reaching “unicorn” status in 2022. Now, Agarwal has returned with a new online commerce platform targeting the vast layer of suppliers and wholesalers that make and distribute the products that ultimately reach retailers’ shelves.
The statistics clearly indicate a need for comprehensive eCommerce management. eCommerce is shattering growth expectations with $6.3 trillion sales worldwide this year and a trajectory of $8.1 trillion global sales in 2026. There is a heightened call for tech-based platforms that will help both brands and wholesale companies alike manage every aspect of the wholesale experience, and that’s precisely what Foundation delivers.
Foundation tackles common challenges faced by wholesale and distributors with customer onboarding, catalogue management, custom pricing, inventory control, order management, accounts receivables, reports and analytics and more. Foundation makes it possible for the first time for distributors and wholesale companies to rely on a single online platform for streamlining operations, managing multiple brands, and driving growth.
Moreover, retailers who engage in wholesale face a number of challenges, especially when it comes to creating a modernized website and back-end that will support wholesale activities. D2C tools such as Shopify and WooCommerce aren’t capable of solving the specific concerns of wholesale businesses. Customer onboarding, inventory control, and order management are among the pain points incurred by retailers using wholesale streams, but Foundation has emerged as the only eCommerce platform that provides sleek and elegant solutions for all of this and much more.
Foundation is poised as a market leader, standing as a powerful platform that truly understands all aspects of wholesale and is committed to a better future of wholesale eCommerce.
Getting started with Foundation is simple. Brands, distributors, and wholesalers can visit the Foundation website to book a demo and experience everything the platform has to offer. Once clients are ready to secure Foundation as their long-term wholesale eCommerce management platform, they can decide whether they want to go ahead with the base plan called “Growth” or request a quote based on their needs if they want to opt for the Enterprise plan.
The Growth option provides a framework of tools needed to grow a wholesale business, including a B2B wholesale eCommerce website, minimum-order quantities, integrations, partial checkout, shopping lists, quick re-order, email support, and more for up to 100 products, 100 customers, and $1 Million GMV.
With the Enterprise option, customers receive the tools needed for scaling their enterprise-level options: volume based pricing, custom catalogue, net payment terms, unlimited products/customers/vendors/GMV, 24/7 account manager support, and much more.
New businesses interested in trying Foundation with a relatively lower investment can opt for the Foundation Lite subscription. At just $149/month, the subscription allows users to utilize the platform at their own pace with all the essential features they need.
Existing D2C stores such as Shopify and WooCommerce can also be integrated with Foundation to streamline the process of setting up a B2B wholesale store.
“We are extremely excited to offer tailored solutions to meet your specific needs and drive success at any scale,” said the team at Foundation. Learn more by visiting https://getfoundation.com/.
ABOUT FOUNDATION
Foundation is a revolutionary B2B eCommerce platform that simplifies wholesale for businesses and their customers. Follow on social media: Facebook @foundationcommerce; Instagram @foundationb2bcommerce
Media Contact
Company Name: Foundation
Contact Person: Jeet Bhanushali
Email: Send Email
City: Seattle
State: Washington
Country: United States
Website: https://getfoundation.com/
