Season 1 of The Daily Life of the Immortal King, a Chinese anime that is highly popular on the video-sharing site bilibili, will debut on Netflix on June 30 this year. The show was adapted from the eponymous novel by Ku Xuan, a writer who publishes on QIDIAN, a platform owned by China Literature. The novel creates a fictional world of the mystic arts that blends the mundane elements of daily life with wacky humor, depicting the daily life of high school student Wang Ling in an era where people have a magical power known as “cultivation”. Its light and humorous writing endeared it to legions of fans.
With the rise and rapid development of China’s animation industry, there are now more Chinese anime productions that are not only domestic hits, but also welcomed by foreign viewers despite their different cultural backgrounds. Major video platforms are now pursuing overseas expansion strategies, translating into nearly limitless business potential. Many industry insiders believe that Chinese anime may be a key gateway through which Chinese content reaches the world.
The Daily Life of the Immortal King, a rare Chinese anime that blends themes of urban life, magical powers, campus life and wacky humor, has been especially popular with younger audiences in foreign countries. In an era where content is king, it takes solid content to win over foreign audiences. The Daily Life of the Immortal King has managed to stand its ground in the global market even amidst voluminous growth in anime productions. Indeed, the overseas debut of this Chinese anime is an opportunity to bring Chinese-style fantasy to the world.
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