Enhanced candidate experience enables employers to reduce friction and improve application conversion rates for returning candidates

HireClix, a leading recruitment marketing services company, today announces the availability of its new Welcome Back functionality for HireClix-powered career sites. The new feature is designed to help returning candidates leverage the time they have already invested on a career site, delivering a more intuitive and personalized job search experience while reducing common sources of candidate frustration.

During the job search process, candidates frequently discover a promising role or an open job opportunity of interest, only to get pulled away by time constraints or everyday distractions. When returning to a career site, candidates are typically forced to restart their search, hunting down the previously explored roles, and rebuilding momentum – a repetitive process that can lead to frustration and application abandonment, similar to how buyers abandon shopping carts on e-commerce sites. The HireClix Welcome Back functionality eliminates this friction by recognizing returning candidates in a way that respects their privacy and restores their most recent job search activity.

“Employers invest heavily to attract candidates and showcase their employer brand on their career sites, but too often that momentum is lost when candidates are forced to start over,” said Neil Costa, CEO and Founder at HireClix. “The Welcome Back functionality on a HireClix Career Site helps employers make it easier for candidates to re-engage with their jobs and their employer brand. This personalization and recognition of candidates' past visits protects that investment by making it easier for candidates to re-engage and improves application conversion rates.”

The Welcome Back functionality uses secure local storage to retain a candidate’s recent activity, including search terms and the last-viewed job. When job seekers return to the career site after a period away, the Welcome Back personalization engine provides the user with an acknowledgement of their recent visit by showcasing the last job they viewed and their most recent queries, allowing candidates to effortlessly resume their job search. In addition, prospective candidates can pause, snooze, or opt out of the Welcome Back functionality, giving them as much control over their privacy and candidate experience as possible.

Key benefits of the Welcome Back functionality for employers who leverage a HireClix Career Site include enhanced personalization to customize the candidate experience and improve applicant conversion rates. The Welcome Back functionality also allows organizations to deploy it flexibly and configure it across an entire career site or on specific landing pages or job detail pages. In addition, the Welcome Back engine can be added via a rapid deployment model to help talent acquisition teams realize value quickly. In the end, the HireClix Career Site continues to be modeled on creating a modern e-commerce-style experience that mirrors the polished, personalized interactions candidates expect from consumer, retail, and entertainment sites.

The HireClix Welcome Back functionality is the latest in a long line of recent career site enhancements by HireClix aimed at improving the candidate experience, including HireClix’s Second Chance Pages and HireClix’s Quick Apply feature announced last month.

To learn more about the HireClix Welcome Back functionality or schedule a demo, visit https://www.hireclix.com/services/career-sites.

About HireClix

HireClix is a recruitment marketing agency that provides full agency of record and strategic talent acquisition consulting services to help clients achieve their recruiting and employer branding goals. HireClix offers recruitment advertising agency services, including programmatic media buying, contract negotiations, campaign management, and creative services. Additionally, HireClix built its strategic consulting practice to support talent acquisition executives as they navigate overall strategy, recruitment technology, process optimization, program development, and many other challenges in today’s recruitment marketplace. HireClix also provides full career site development and design services on a state-of-the-art and secure content management system for employers, leading to enhancements in their employer brand and candidate experience. HireClix was founded in 2010 with a focus on helping clients achieve the best overall return on investment for their recruiting dollars and continues to be the fastest-growing recruitment advertising agency in the industry, advertising in 40+ countries around the globe for a diverse group of enterprise clients. Learn more at www.hireclix.com.

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