New Orleans-Based THC Beverage Leader Drives Growth in Emerging Category

New Orleans–based Crescent 9 THC Seltzer is the No. 1 selling THC beverage brand in U.S. grocery stores, liquor stores, and convenience stores nationwide, according to the most trusted global provider of consumer insights.

Now that insight giant Nielsen is tracking sales of THC beverages in the U.S., its newly released NielsenIQ data has confirmed that Crescent 9 — the flagship line from award-winning cannabis manufacturer Crescent Canna — is leading the category.

Nielsen's third-party measurement is the gold standard for tracking performance in the food and beverage industry. For Crescent Canna, this data means more than a sales achievement: it heralds the entrance of THC beverages into the mainstream as a legitimate alternative to alcohol while also establishing Crescent 9 as a household name.

"Third-party data matters," said Joe Gerrity, CEO and co-founder of Crescent Canna, "and Nielsen's reporting on THC beverages proves this is not just a flash in the pan but a very real industry. It's proof that THC drinks are becoming a genuine alternative to alcohol. We've always believed that THC drinks deserve a place right next to beer and hard seltzers on store shelves. Nielsen's data shows that retailers and consumers feel the same way."

Retail Expansion

Crescent Canna has quickly built one of the most robust retail footprints in the THC beverage industry, with more than 7,000 accounts in 21 states. Distribution partners include:

• Total Wine & More carries Crescent Canna's beverages in 14 states.
• Circle K stores in Florida and Georgia.
• The Fresh Market stores in Florida, North Carolina, and South Carolina.
• Winn-Dixie, one of the largest grocery chains in Florida.
• Rouses, the largest grocery chain in Louisiana, with stores in Mississippi and Alabama as well.
• Woodman's Markets and Festival Foods, two grocery chains in Wisconsin.

"Consumers are choosing Crescent 9 because it's delicious, affordable, and provides the highest level of refreshment without the hangover," said David Reich, CMO and co-founder of Crescent Canna. "The Nielsen rankings confirm what we're seeing on the ground, that THC drinks are becoming a mainstay of beverage aisles everywhere."

The Rise of THC Beverages

The ascent of Crescent Canna comes as consumers — particularly Gen Z and millennials — are reducing alcohol consumption and exploring new ways to socialize, unwind, and celebrate. With Crescent 9 THC Seltzer leading the market in dollar share, Crescent Canna has become the company most closely associated with this shift.

"This is more than just sales data," Gerrity added, "what we're seeing is a cultural shift. Just as craft beer and hard seltzers once reshaped the alcohol market, THC drinks are now changing how people think about cannabis. Crescent Canna is proud to be leading this movement."

For Crescent Canna, being ranked number one by Nielsen is both a validation and a launching point. With Crescent 9 THC Seltzer anchoring a beverage portfolio that includes THC still water, energy drinks, and spirit alternatives, plus collaborations with cultural icons like Big Freedia, the company is poised to influence how Americans consume cannabis for years to come. Visit Crescent Canna's store locator to find award-winning and highly satisfying THC drinks near you.

About Crescent Canna

Crescent Canna is redefining cannabis — one beverage, one venue, one market at a time. Headquartered in New Orleans and founded by longtime friends with deep roots in the Crescent City, Crescent Canna makes federally legal and award-winning cannabis products for adults throughout the country.

From the nation's number-one-selling THC drink, Crescent 9 THC Seltzer, to functional beverages like zero-calorie Zexi THC Water and Wobble THC Energy Drink, every product meets regulatory requirements and is crafted with high-quality ingredients, rigorously tested, and affordable.

With a rapidly expanding presence in bars, music venues, grocery stores, and retail shelves in more than 20 states, Crescent Canna is on a mission to replace alcohol with something better: delicious and highly satisfying THC beverages that deliver a vibe, not a hangover. Learn more at crescentcanna.com.

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"What we're seeing is a cultural shift. Just as craft beer and hard seltzers once reshaped the alcohol market, THC drinks are now changing how people think about cannabis. Crescent Canna is proud to be leading this movement" - Joe Gerrity, CEO & Co-Founder