At-home DNA test empowers people seeking to improve hair health with personalized strategies.

Happy Head, the premier dermatologist-led precision wellness company specializing in hair preservation and restoration, today announced the launch of the StrandIQ System, the first and only dermatologist-developed hair care system powered by individual genetic analysis. Designed for both men and women, this breakthrough innovation goes beyond a simple product or treatment to outline science-backed, personalized hair health recommendations, marking a transformative step forward in precision wellness.

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Designed for both men and women, the StrandIQ System is a breakthrough innovation that goes beyond a simple product or treatment to outline science-backed, personalized hair health recommendations, marking a transformative step forward in precision wellness.

"The launch of the StrandIQ System is a revolutionary moment for those looking for ways to preserve and restore their hair," said Dr. Ben Behnam, M.D., FAAD, Co-founder and Chief Medical Officer of Happy Head. "Setting a new industry standard, StrandIQ™ reduces any guesswork and empowers people with truly personalized recommendations based on their unique genetic profile."

The StrandIQ System begins with the DNA Starter Kit, a simple at-home cheek swab to decode how your unique biology may influence hair and scalp health. Within weeks, users receive tailored reports that translate genetic predispositions into clear actionable insights. These range from how the body processes specific nutrients, such as biotin, to understanding potential sensitivities to common botanical and chemical growth ingredients, including minoxidil, finasteride, and dutasteride.

This personalized approach gives consumers the power to make smarter choices for stronger, healthier hair. With guidance from dermatologists, the StrandIQ System accelerates results and reduces the one-size-fits-all, trial-and-error approaches that have historically defined hair loss treatment.

Key features include:

• Deep genetic analysis: Advanced genetic examination available, analyzing more than 500 genes and their variants linked to hair growth, scalp health, and treatment responsiveness.
• Hair and scalp health report: Insights into 33 traits related to hair, scalp, and micronutrient factors, as well as medication sensitivity.
• DNA-based recommendations: Findings inform product recommendations aligned with individual needs, with the first prescription treatment included free.
• At-home convenience: Simple cheek swab collection with secure return shipping. Reports are available within weeks.
• Clinical standards: All genetic analysis is conducted in CLIA-certified labs with HIPAA-compliant privacy standards.

"The goal of StrandIQ was to combine cutting-edge genetic science with our proven clinical expertise to help people make informed hair health choices," said Dr. Ajaykumar Gopal, PhD, President of Happy Head. "Research shows that 41% of new Rx treatments in the U.S. are ineffective because they are not tailored to the individual. We understand that genes play an important role in hair health, but they’re only one piece of the reliable-outcomes puzzle. Our ultimate aim is to bring greater sophistication to our line of consumer products and services, helping more people feel more confident and supported in achieving hair happiness.”

What’s included:

• Comprehensive reports covering genetic predispositions for graying, breakage, inflammation, sebum production and scalp hydration.
• Nutrient processing insights for vitamins C, D, E, and biotin, plus minerals including iron, selenium, and zinc—each critical to maintaining healthy, resilient hair.
• Personalized lifestyle and dietary recommendations to support long-term hair and scalp health optimization.
• A complimentary month of prescription treatment (when prescribed), plus guided support from Happy Head Care Managers.

Developed by Happy Head’s board-certified dermatologists and hair specialists, the StrandIQ system uses advanced genetic analysis to better understand biological factors influencing hair health, including nutrient processing deficiencies, ingredient sensitivities, and scalp health markers. Clinical research has shown that genetic-guided approaches can significantly improve outcomes while reducing adverse effects and treatment duration.

StrandIQ is available now in the U.S. Introductory pricing is $298 (regularly $349) at happyhead.com. Each kit includes the at-home DNA collection kit, comprehensive genetic analysis, personalized reports, and a limited-time offer of one month of custom prescription treatment (when prescribed) at no additional cost.

About Happy Head

Happy Head is the industry-leading, dermatologist-founded wellness company redefining the future of precision hair care. Founded in 2021 by renowned dermatologists and hair loss experts, Dr. Ben Behnam and Dr. Sean Behnam, the company combines clinical expertise with breakthrough science to deliver personalized solutions for hair preservation and restoration. From custom-compound topicals to its innovative StrandIQ™ System, Happy Head empowers individuals to make informed decisions to take control of their hair health journey from the privacy of their home, with recommendations that are clinically proven and tailored to individual needs. The mission is simple: help people regrow their hair and restore their confidence with personalized, medical-grade treatments that actually work. Learn more at www.happyhead.com.

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"The launch of the StrandIQ System is a revolutionary moment for those looking for ways to preserve and restore their hair," said Dr. Ben Behnam, M.D., FAAD, Co-founder and Chief Medical Officer of Happy Head.