Dan-O’s Seasoning Celebrates 10th Anniversary With New Label With a Fresh New Look

Dan-O’s Seasoning is celebrating 10 years of business growth with a transition to a new label design as part of the brand’s evolution. Say hello to Dan-O's Seasoning Premium Blends, same great taste, just with a bolder, more eye-catching look. The new label will keep the classic Dan-O’s Seasoning charm – but a makeover includes new vibrant colors that are bolder but keeping the distinctive cap color.

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Dan-O’s newest blend – Chili Lime. Launched on April 9, this unique blend combines vibrant lime with a bold mix of peppers, delivering a perfectly balanced heat with a refreshing lime twist.

“Dan-O’s has grown rapidly into a successful and fun brand in the last decade,” said Christy Johnson, Chief Marketing Officer of Dan-O’s Seasoning. “This new label spices up our brand a bit more, with added information and increased shelf appeal so that more people can discover the flavorful fun of Dan-O’s. The new label better represents who we are today and the future we’re building.”

The new labels will also feature added nutritional icons for easy reference and even a short note that emphasizes the inspiration behind the seasoning brand’s “flavorful revolution.” Most notably, die-hard fans and consumers may notice the image on the front is a close-up shot of Lil Danny in his overalls – a carry-over from the original label. Dan-O’s Premium Blend will use the same bold type font and will remain easily recognizable for those searching for Original, Preem-O, Cheesoning or other blends on the store shelf. The ingredients of each blend will still be listed so fans can use Dan-O’s on their favorite foods, however they wish.

The new label will first be seen on Dan-O’s newest blend – Chili Lime. Launched on April 9, this unique blend combines vibrant lime with a bold mix of peppers, delivering a perfectly balanced heat with a refreshing lime twist. Hailed as a flavor upgrade, Chili Lime creates the perfect balance of smoky chili heat and tangy lime zest brings any dish to life. Grilling, roasting, or sprinkling it on fresh fruits, this blend adds a punch of bold, citrusy spice that turns the ordinary into the extraordinary.

This milestone marks an exciting chapter for Dan-O’s, as the brand continues to push boundaries and innovate within the seasoning space. The new labels should start appearing on store shelves in late April and will eventually be everywhere in the coming weeks and months.

About Dan-O’s Seasoning:

Dan-O’s Seasoning was founded in 2015 by Louisville, KY native Dan Oliver. Their mission is to change the world one table at a time and inspire the world to cook up a whole lotta fun with real flavors to make better food choices without ever sacrificing taste. Dan-O's all-purpose seasoning blends can be found nationwide in over 20,000 retailers including Kroger, Walmart, Jewel Osco, Giant Eagle, Lowes, and more. Additionally, all products are available online through Amazon or on the website at danosseasoning.com. To learn more, follow Dan-O's Seasoning on TikTok, Instagram, Twitter and Facebook.

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