New ON24 and LinkedIn collaboration will simplify event creation and promotion, expand audience targeting and reach, and deliver measurable impact for marketing, sales, and business teams worldwide

ON24 (NYSE: ONTF), the leading customer engagement platform for B2B sales and marketing, today announces an integration with LinkedIn that helps B2B marketers and other customer-facing teams move beyond standalone digital events to connected campaigns with broader audience reach and greater impact. The collaboration brings together ON24’s intelligent engagement platform with LinkedIn’s unmatched professional audience reach to help organizations engage more effectively and propel business outcomes.

This will streamline how teams build, publish, and easily promote events across platforms. Marketing and other customer-facing professionals can create ON24-hosted experiences, push them directly to LinkedIn Events, enable LinkedIn registration forms that sync registrants into ON24, and run event ad promotions on LinkedIn to scale audience reach and drive audience engagement for live and on-demand ON24 digital events.

“By partnering with LinkedIn, we are bringing together two leaders from their respective fields,” said Sharat Sharan, CEO of ON24. “Combining ON24’s intelligent engagement platform with LinkedIn’s professional reach, we’re helping customers attract the right audiences to their events, seamlessly promote their events more effectively, and build deeper engagement that delivers measurable business results before, during and after every event.”

Benefits for ON24 customers include:

• Seamless event creation: Build ON24 hosted events and publish to LinkedIn Events quickly and easily.
• Frictionless registration: Use LinkedIn registration forms to capture accurate sign-ups that sync directly to ON24.
• Integrated workflows: Sync event registration form data with ON24, LinkedIn, and CRM/MAP systems.

The launch marks the first phase of ON24’s efforts with LinkedIn to drive ON24 customer event engagement. It also builds a foundation for the next generation of event marketing that will help organizations turn digital events into powerful, continuous campaigns that build stronger customer relationships, accelerate engagement, and drive business forward.

About ON24

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine our leading first-party experiences with personalization and content as well as capture and act on engagement insights, accelerating the buyer journey and propelling pipeline forward.

ON24 provides industry-leading companies, including 4 of the 6 largest global software companies, 3 of the 5 top global asset management firms, 3 of the 6 largest global pharmaceutical companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA and APAC. For more information, visit www.ON24.com.

© 2025 ON24, Inc. All rights reserved. ON24 and the ON24 logo are trademarks owned by ON24, Inc., and are registered in the United States Patent and Trademark Office and in other countries.

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