Data-driven strategy delivers 3x higher CTR and 2x conversion rate in head-to-head comparison

MIAMI, FLORIDA / ACCESS Newswire / December 15, 2025 / AI Digital, an AI-native media consultancy, today announced results from a controlled performance test in which it outperformed an incumbent media partner across every measured metric.

In a head-to-head comparison conducted with a global people analytics company, AI Digital's AI-powered approach delivered a 3× higher click-through rate (CTR) and 2× greater conversion efficiency (CVR) across identical campaigns.

The test was initiated by Swell, the people analytics company's agency of record, to identify the most effective account-based marketing (ABM) partner for driving qualified enterprise engagement and pipeline growth from highly targeted account segments.

The test was run with identical budgets, audiences, and timeframes, with suppression pixels to ensure zero audience overlap - creating a rare, transparent benchmark for AI-driven media performance in enterprise ABM.

Following the test results, Swell awarded AI Digital the ongoing media business for their client and expanded the partnership to additional enterprise campaigns.

Key Results

AI Digital outperformed the incumbent partner across every measured metric:

• Click-through rate (CTR):3× higher, demonstrating superior audience modeling and contextual strategy.

• Conversion rate (CVR): 2× higher, showing stronger qualified interest and engagement earlier in the funnel.

• Video completion rate (VCR):25% higher, indicating strong creative resonance and upper-funnel engagement.

"The head-to-head performance results were highly encouraging, reinforcing that transparency, trust, and disciplined best practices drive data integrity. At Swell, we actively pursue test-and-learn initiatives because they motivate our partners to excel and enhance the overall value of our media investments." - Natasha Tibbetts, SVP, Media at Swell Media

The AI-Powered Strategy Behind the Results

AI Digital's success was driven by its proprietary audience modeling engine, which combines predictive data signals, contextual targeting, and continuous learning loops to refine reach and engagement in real time. Key components included:

• Audience precision: Highly specific account segments focused on senior-level decision-makers across relevant industries.

• Contextual alignment: Strategic placement of native and video formats in contextually relevant environments to boost message resonance.

• Sequential targeting: Structured prospecting-to-retargeting workflows that nurtured high-intent audiences through the funnel.

• Continuous optimization: Monthly performance reviews and feedback loops to refine creative, bidding, and audience strategies in real time.

Notably, AI Digital's ABM prospecting tactics matched or exceeded typical retargeting performance benchmarks, suggesting more precise audience identification from the outset.

"Enterprise ABM is about precision alignment between product value and decision-maker need. Combining AI-powered analysis with human expertise allows that alignment to scale intelligently, and the performance difference speaks for itself," said YJ Kim, Director of Strategy at AI Digital.

Read the full case study here: https://www.aidigital.com/ai-digital-x-swell-media

About AI Digital

AI Digital is a AI-native media consultancy and innovation partner powered by an Open Garden framework. Founded in 2018, AI Digital's global team of 400+ specialists connects clients to audiences through a unique blend of human expertise and advanced technology, delivering unbiased, AI-enhanced media solutions for brands and agencies. The company partners with all major advertising platforms to deliver measurable results aligned with clients' business objectives and brand KPIs.

For more information, please visit: www.aidigita.com
Email: pr@aidigital.com

SOURCE: AI Digital