In the face of a challenging trucking recession, Accelera Transportation LLC's YouTube channel, "My Hotshot Journey," is set to release a new video on Friday, June 9 The video, hosted by CEO Ken A. Brady, provides valuable insights into the existing opportunities within the trucking industry, demonstrating that success is possible even in the most difficult times.
The trucking industry has been severely impacted by economic downturns, with over 9,000 trucking companies forced to close in the first quarter of 2023 alone. This period has been characterized by a significant decrease in demand, particularly in the spot freight market, which smaller carriers often depend on. Load postings were down nearly 70% compared to last year, and ocean freight orders, a leading indicator of train and trucking earnings, have been declining, suggesting a significant slowdown in the volume of freight arriving in the United States to be moved by train or truck.
However, "My Hotshot Journey" aims to highlight the resilience and adaptability of the trucking industry. "The current economic situation has undoubtedly created challenges, but it's also opened doors to new opportunities," says Brady. "This upcoming video is not about quick profits. Instead, we aim to show that with the right approach and adaptability, opportunities still exist in the trucking industry, even for those operating with just a pickup."
The video will share a unique approach to navigating the current trucking recession. Despite the broader downturn, there are indications that trucking companies are traveling further for work, with the 7-day average mileage for trucking companies on the rise. This suggests that adaptable operators who are willing to go the extra mile, quite literally, still have opportunities to succeed.
Join "My Hotshot Journey" on YouTube June 9th to gain insights into these opportunities. Brady and the Accelera team are committed to illuminating the potential within the trucking industry, even during its most challenging times. The video can be viewed here - https://youtu.be/cb8Q2O2ysf0