UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

         Date of Report (Date of earliest event reported): July 28, 2004

                                     1-4422
                            (Commission File Number.)


                   ------------------------------------------


                                  ROLLINS, INC.
             (Exact name of registrant as specified in its charter)


               Delaware                                 51-0068479
     (State or other jurisdiction        (I.R.S. Employer Identification No.)
    of incorporation or organization)


                   2170 Piedmont Road, N.E., Atlanta, Georgia
                    (Address of principal executive offices)

                                      30324
                                   (Zip Code)


                                 (404) 888-2000
              (Registrant's telephone number, including area code)


                   ------------------------------------------


ITEM 7.  Financial Statements and Exhibits.

            ( c )  Exhibits.

                   (99.1) The Registrant's Press Release dated July 28, 2004.

ITEM 9.  Regulation FD Disclosure.

     On July 28, 2004, Rollins, Inc., a premier North American consumer services
company  (NYSE  Ticker  Symbol - ROL),  at a meeting  of the Board of  Directors
yesterday,  declared a regular  quarterly  dividend  of $0.06 per share  payable
September 10, 2004 to stockholders of record at the close of business August 10,
2004.





                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                  ROLLINS, INC.


Date:  July 28, 2004                By:  /s/ Gary W. Rollins
                                       -----------------------------------------
                                         Gary W. Rollins
                                         Chief Executive Officer, President
                                         and Chief Operating Officer





Date:  July 28, 2004                By:  /s/ Harry J. Cynkus
                                       -----------------------------------------
                                         Harry J. Cynkus
                                         Chief Financial Officer and Treasurer