X-Rite Launches @ photokina ColorChecker Global Contest for Best or Most Original Use

PHOTOKINA 08 WORLD-OF-IMAGING Trade Show X-Rite, Incorporated, the world leader in color management and measurement technologies (www.xrite.com), launches a global contest for its standards-setting ColorChecker product at photokina, September 2328, 2008 in Cologne, Germany.

Photokina provides a perfect platform to launch a global contest that encourages photographers to showcase the creativity with which they check the color balance in their photographic workflow using the ColorChecker.

Where In The World Can You Win? Hall 4.1 Stand D050

The X-Rite ColorChecker (www.xrite.com/product_overview.aspx?ID=820) is a checkerboard array of 24 scientifically prepared colored squares that match the colors of natural objects under any illumination and with any color reproduction process.

Graphic artists, imagers, cinematographers and digital photographers have long relied on ColorChecker to verify the true color balance of monitors, film, prints, scanners, or virtually any device in the creative workflow.

At Photokina this year, X-Rite launches Where in the World is your ColorChecker? which recognizes the best or most original photos using ColorChecker. The contest runs through December 10, 2008, when a panel of industry expertsincluding some of X-Rites top Coloratti will judge all submissions, selecting 10 top photos to award and post online. For contest details visit: www.xrite.com/witwcolorchecker

The company will give away 100 Mini ColorCheckers daily and chances to win either an X-Rite i1Display 2 or a X-Rite ColorMunki Photo. To win, register at the X-Rite Stand D050 in Hall 4.1.

PRESS CONFERENCE: Thursday 25th September 2008, at 11:00 CET

In The Rheinsaal IV (Congress-Centrum Nord),

Embargoed Information On An All-New ColorChecker

About X-Rite

(NASDAQ: XRIT) X-Rite is the global leader in color science and technology. The company, which includes color industry leader PANTONE Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. (www.xrite.com)

Release Summary:

X-Rite, world leader in color solutions launches contest for its ColorChecker at photokina giving away 100 Mini ColorCheckers daily and chances to win an i1Display 2 or ColorMunki Photo.

Contacts:

CJC Strategists
Charlé-John Cafiero
(212) 777-7654
XRitePR@cjcstrategists.com

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