Networking is a powerful tool for expanding a professional network and opening new business opportunities. However, the true value of networking lies not only in the initial encounters but in how they are managed afterward. This article outlines strategies for effective follow-up after networking.
Act Quickly
Time is crucial when it comes to follow-up after networking. Sending a follow-up message within 24-48 hours, expressing gratitude for the conversation and mentioning specific details, demonstrates that attention was paid and the connection is truly valued.
Personalize Communication
Avoid generic messages and make the follow-up meaningful. Mentioning a common point, a shared interest, or something relevant from the conversation will help the other person remember better and feel that the connection was genuine.
Offer Value from the Start
Showing that value can be added to the relationship from the beginning can make a big difference. Sharing useful resources, sending articles, links, or any material that might be of interest to the other person demonstrates a willingness to contribute and not just receive.
Connect on Social Media
Strengthening the relationship by connecting on professional platforms like LinkedIn is recommended. Sending a connection request with a personalized message that mentions the event and the conversation facilitates long-term contact maintenance.
Use the Knowee Digital Business Card
Integrating the digital business card into the follow-up strategy can be very effective. Including the Knowee digital business card in follow-up messages allows the other person to have all contact information in one place and access it easily. The URL of the digital business card can also be sent through any messaging app or email, or even share the QR code to facilitate access.
Schedule a Follow-Up Meeting
Taking the relationship from the digital realm to the physical can be key. Inviting to a follow-up meeting or call to discuss possible collaborations in more detail ensures that the proposal is convenient for both parties.
Maintain Regular Contact
Follow-up doesn't end after the first message. Maintaining regular communication is essential. Sharing updates about projects, congratulating on professional achievements, and looking for opportunities to collaborate help keep the relationship alive and relevant.
Be Authentic and Professional
Authenticity is fundamental in building lasting relationships. Being authentic generates trust and strengthens professional relationships. Even if the relationship becomes friendlier, it is important to maintain a professional and respectful tone.
Use Digital Tools
Using a CRM or a contact management application to organize information and follow-up reminders is advisable. With Knowee's business plan, all scanned and/or converted cards can be exported to contacts and easily added to any CRM, simplifying the management and follow-up of connections. Knowee even offers a plugin for automatic synchronization with Salesforce.
Effective follow-up after networking is a crucial skill that can transform a simple "nice to meet you" into a "pleasure working with you."
Acting quickly, personalizing communication, offering value, connecting on social media, using the Knowee digital business card, scheduling follow-up meetings, maintaining regular contact, being authentic and professional, and using digital tools to manage contacts are steps that lead to converting new connections into lasting and fruitful professional relationships.
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