Allan Houston’s FISLL brand showcases WNBA stories through fashion during All-Star weekend
July 18, 2024 at 20:57 PM EDT
The WNBA in March 2023 secured a licensing agreement with the social impact brand FISLL and its apparel. In May 2024, the WNBA Players Association followed suit. FISLL's founder Allen Houston says the WNBA embodies the values his brand stands for.
