Live on Kickstarter, KAIN is a luxury, plant-based, and cruelty-free handbag line made of recycled apple leather from Italy.
Brooklyn, NY, United States - October 21, 2021 /MarketersMEDIA/ —
KAIN, the all new environmentally-friendly luxury handbag line, is live on global crowdfunding platform Kickstarter and raising funds to bring the project to life.
Over the last few decades, there has been increasing awareness and activism about the damage that humans are causing to the environment and the planet. Stores are now filled with ethically made clothing and plant-based meat options are available at restaurants nationwide. One area that has yet to catch up is in the area of true vegan leather. Many “vegan leathers,” as they are often advertised by companies, are actually made of harmful materials such as PVC or Polyurethane; KAIN is taking a revolutionary approach by using a true, plant-based and environmentally friendly material— apple leather, a byproduct of the Italian juice industry.
“There are very few brands that offer a cruelty free handbag with a luxury look, at an affordable price point that aren’t made of hazardous materials. Being bothered by this fact, for both the environment and for our animal friends I wanted to steer the consumers' awareness of this major issue that faces the fashion industry,” says founder and designer Kathleen Walter on the inspiration behind the project. “In a corporate setting I noticed the dismissive reactions in meetings when myself or a colleague would suggest making change for the better whether it be with material or the type of factory. After 10 years of observing this, it felt like it was long overdue that I attempted to make some form of change outside of the workplace.”
To launch, KAIN is introducing two flagship products— the chain wallet, which can be worn in 4 different ways, and the shoulder bag, which boasts versatility from day to night. All KAIN products are crafted by a committed factory, whose main goals revolve around ethical work practices and the use of recycled materials.
“We need to normalize environmentally friendly leather alternatives that possess a leather look. Otherwise, brands ranging from fast fashion to mid-price point, will continue to mass produce items that are made of PU and PVC. Progress needs to be made on the availability of ethical leather alternatives,” adds Walter. “With KAIN, my aim is to create an accessible luxury handbag line made entirely of an environmentally friendly and recycled plant-based material.”
KAIN is currently live and available to support on Kickstarter: www.kickstarter.com/projects/k517/kain
Created by designer Kathleen Walter, a graduate of Parsons the New School for Design with a BFA in womenswear. Walters carries over 10 years of experience in the fashion industry designing and developing women's handbags for an array of aesthetics, from brands with a cult following to the commercial and accessible.
For more information on KAIN please visit: www.wolf-violet-62l9.squarespace.com
Release ID: 89049970