Today is National Cheesecake Day and Philadelphia® Cream Cheese is launching a fundraiser that makes supporting a good cause as easy as making a cheesecake. The brand is celebrating by donating one million meals to Feeding America®, plus starting today, you can post a photo of a cheesecake on Twitter using #TheEasiestFundraiser and #NationalCheesecakeDay, and Philadelphia will donate 100 more meals for each post. See, it’s a Piece of (Cheese)cake.
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(Photo: Business Wire)
“At Philadelphia, we believe that doing good should be as easy as making a cheesecake,” said Basak Oguz, Marketing Director for Philadelphia, “We want to rally support behind those impacted by COVID-19 by donating meals through Feeding America and National Cheesecake Day felt like the appropriate day to kick off the Easiest Fundraiser, since all meals are made better with a great dessert.”
For an easy cheesecake recipe using Philadelphia Cream Cheese, visit https://www.myfoodandfamily.com/recipe/052544/philadelphia-classic-cheesecake.
The brand will be donating up to 2 million meals*. Join the conversation and share your cheesecake using #TheEasiestFundraiser and #NationalCheesecakeDay and tagging @LoveMyPhilly on Twitter starting today through August 6, 2020.
“Feeding America is grateful for the support of Philadelphia as we respond to the increased need for hunger relief due to COVID-19. This campaign will help us raise funds and awareness during this time of unprecedented need,” said Lauren Biedron, Vice President of Corporate Partnerships at Feeding America.
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2019 net sales of approximately $25 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit https://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.
ABOUT FEEDING AMERICA
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
*For each use of #TheEasiestFundraiser and #NationalCheesecakeDay from July 30, 2020 to August 6, 2020, Kraft Heinz will donate the monetary equivalent of at least 100 meals ($10.00) to Feeding America®. Minimum donation: $100,000. Maximum donation: $200,000. $1 helps provide at least 10 meals secured by Feeding America on behalf of member food banks.
ALISON BROD MARKETING + COMMUNICATIONS