What is Search Engine Optimization?
Ever wondered what all the SEO talk is about? It’s the latest buzz word amongst internet users, and stands for Search Engine Optimization. If you don’t already know, then you either need to do a whole bunch of studying or you can just hire a professional SEO company. But here it is in a nutshell:
‘They’ say that if you want to hide a dead body, hide it on page 3 of Google search, it’ll never be found! We know some persistent researchers though, so maybe page 4…
Basically, what this means is that if you have a business website or e-commerce store, your aim should be to pop up on page 1 or 2 of a search engine result. Better still, you should be aiming to be one of the first five suggestions on a search engine results page as these receive the highest number of click throughs. People seem to have more faith in the websites that appear first.
How do I optimize my pages for search engines?
Search engines sort through data on the internet when a person types in words, and looks for the best answer to their query. What this means for you is that you need to know how to set up your pages to tick all the right boxes in terms of being verifiable, having the right contact details and reviews. You also want to ensure that your metadata (the bit of writing that comes up beneath the page name on the search results) is written in such a way as to encourage people to click and learn more:
This is done not only by setting up your pages correctly, but by the use of keywords that are frequently searched.
Whereas you can direct traffic to your website through pay per click (PPC) advertising, search engines not only help funnel users to your paid ads, they also send organic (or free) traffic to your page. This is a real bonus when PPC bidding wars become expensive.
It is important that you not only understand your own business, but that you understand your customers too. What are they likely to be looking for? How are they most likely to frame their question or search? You might be in the business of recycling, and use words like ‘a small company with a big heart’ in your metadata, but it’s unlikely that anyone looking for a recycler is going to use either the words ‘small company’ or big heart in their search. A better tagline would be ‘A reliable, ethical recycler’ and the use of words like ‘plastic recycling’, ‘glass recycling’, ‘paper recycling’ on your pages instead of just ‘recycling’:
So, if it’s that simple, why should you hire a professional SEO company?
Well, it’s unfortunately not that simple. SEO companies continually study the algorithms used by search engines, which change regularly. They understand the process of ‘crawling’ and ‘indexing’, what is more important today than it was yesterday, and what is trending, even how to ‘hijack’ trends. With this information, they can help you to adapt to changing trends both in potential customer needs, but also in terms of the way that search engines sort the data, keeping you from sliding further and further down in searches.
You can do this yourself, and if you know what you’re doing it will certainly be cheaper, but it’s not just a case of setting the page up correctly. It’s not a one-off job. Getting it wrong could cost you a great deal of business. You would need the time and knowledge to continually adjust your strategies, and the chances are that a professional will get it right first time and quickly; saving you a huge amount of time and money: https://www.tightslice.com/seo/
Company Name: Tight Slice
Contact Person: Daren Jones
Email: Send Email
Phone: (813) 586-0854
Address:1706 W Fig St
Country: United States