Egypt Consumer Appliances Market - 2020 - ResearchAndMarkets.com

The "Consumer Appliances in Egypt" report has been added to ResearchAndMarkets.com's offering.

In 2019, consumer appliances in Egypt recorded value growth higher than over the review period, as well as solid growth in retail volume sales. Several factors drove this growth. After the recent inflation and the devaluation of the Egyptian currency in 2017, international imported players doubled in price, and for some even tripled in price.

The author's Consumer Appliances in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market Sizes, Company Shares, Brand Shares and Distribution Data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

List of Contents and Tables

• Executive Summary
• in 2019, the Rise in Unit Prices and Consumers Increasingly Busy Lifestyles, Resulted in Strong Growth for Consumer Appliances in Egypt
• Eco-friendly and Inverter Technology was Popular in 2019, With Consumers Keen To Save on Their Electricity Bills
• El Araby Group Leads With Offerings Toshiba, Sharp and Tornado, As Local Players Benefit From the Tariffs on Imported Goods
• the Forecast Looks Positive, As Competition Between Local and International Players Is Set To Increase
• Market Indicators
• Market Data
• Sources
• Summary 1 Research Sources
• Hectic Lifestyles Increase Demand for Dishwashers, However, the Consumer Audience Remains Low
• Full Size, Freestanding Dishwashers Out-perform Built-in Dishwashers, Offering Sleek Modern Designs at A Lower Price-point
• Stable Retail Volume Sales Is Expected Over the Forecast Period
• Lg Electronics Egypt SA Retains Its Leadership As Ideal Zanussi Leaves the Landscape
• Bosch Has Plans To Increase Its Volume Sales Through Local Manufacturing Plants and Fourth Showroom
• Electronics and Appliance Specialist Retailers Leads Distribution While Boosting Results for Internet Retailers
• Sales of Automatic Washing Machines Is Set To Increase As Prices Become More Appealing
• Growth Will Be Driven by the Increase in Modern Retailers and the Demand for Convenience
• Positive Retail Volume Growth Will Be Driven by the Increased Need for Convenience and Time-saving
• El Araby Group Leads, Benefiting From the Reputation and the Innovative Product Range of Toshiba
• Electronics and Appliance Specialist Retailers Lose Share To Modern Grocery Retailers
• Mabe Is Set To Shake-up the Forecast Period With the Launch of Their Eco-friendly Washing Machines
• Growth Is Driven in Built-in Cooking Appliances As Consumers Aim for A Modern, Sleek Kitchen Aesthetic
• Local Players Compete With Multinational Players by Innovating Their Products With Advanced Technological Features
• Players Focus on Showrooms To Increase Consumer Awareness and Push Their Offerings With A Dedicated Sales Team
• Universal Group Retains Leadership in Large Cooking Appliances, While Ariston Egypt and Glem Gas Have Large Shares in Built-in Appliances
• As Consumers Become Price-sensitive, Kiriazi Group Increases in Growth Year-on-year
• Internet Retailers Gain Share From Electronics and Appliance Specialist Retailers
• Retail Volume Growth Is Driven by An Increased Awareness of the Benefits of Microwaves, Alongside A Rise in Busier Lifestyles
• Built-in Microwaves Suffer As Freestanding Microwaves Benefit From Being Portable
• As the Unit Price Decreases, Microwaves Is Set To Increase in Volume Sales Over the Forecast Period
• International Players Lose Share As Domestic and Chinese Players Take the Lead
• Specialist Retailers Dominate Distribution, Followed by Hypermarkets, With Increase Footfall Aiding Sales
• Hypermarkets Tempt Consumers With Attractive Offers and Discounts
• Prices Are Set To Drop for Refrigeration Appliances As the Government Encourages the Growth of Local, Affordable Products
• As Electricity Bills Increase, Eco-friendly Products That Save on Costs Perform Well in 2019
• Built-in Refrigeration and Built-in Freezers Fail To Record Strong Volume Growth, As High Price-points Hinder Sales
• El Araby Group Leads Refrigeration Appliances in 2019, Benefiting From Global Giants Sharp and Toshiba, As Well As Successful Local Offering Tornado
• the Forecast Period Looks Positive for Mabe, Whereas Lg and Samsung Need To Regain Lost Share
• Electronics and Appliance Specialist Retailers Lead Distribution and Positively Boost Internet Retailers
• Egypt's Ever-increasing Climate Drives Growth of Air Treatment Products, With Air Conditioning Considered A Necessity
• Air Conditioners Are Led by Major Players, With Consumers Willing To Invest More in Quality
• Cooling Fans Benefit From Low Unit Prices, With Consumers Open To Purchasing More Than One Unit
• Fresh Electric Co and El Araby Group Compete Closely To Lead the Landscape
• Samsung Falls Behind the Competition, With Only A Small Share in Air Conditioners
• Consumers Often Opt for Air Treatment Products Sold Directly by Manufacturers Retailers, Where They Receive Installations and A Warranty
• A Rise in Healthy Lifestyles Increases Volume Sales of Food Preparation Appliances, Particularly Blenders
• Food Processors Posts Fastest Retail Volume Growth in 2019, However, Consumers May Start Purchasing Separate Devices
• Retail Volume Growth Predicted for Food Preparation Appliances
• Groupe Seb Egypt Zahran Maintains Its Leadership As Black & Decker Face Negative Consumer Feedback
• Braun and Kenwood Have Significant Shares in Blenders and Juice Extractors
• the Average Unit Price of Food Preparation Appliances Declines in 2019
• Personal Care Appliances Will Record Strong Retail Volume Growth, Driven by Younger Consumers Appreciating Products To Simplify Their Personal Care Routines
• the Growth of Hair Care Appliances Is Driven by the Increase in Women in the Workforce and An Influx of Hair Salons Across the Country
• Volume Sales of Body Shavers Are Set To Decrease Over the Forecast Period, As Women Turn To Alternative Hair Removal Techniques
• the Gillette Co Retains Its Leading Position in Personal Care Appliances, Offering Strong Brand Braun
• While Hair Care Is Led by Babyliss, the Player Comes in Third in Body Shavers
• Personal Care Appliances Are Mainly Sold Through Electronics and Appliance Specialist Retailers, Followed by Hypermarkets That Offer Deals and Promotions
• Busier Lifestyles and the Increase of Younger Couples Drive the Demand for Small Cooking Appliances
• the Health and Wellness Trend Supports the Growth of Small Cooking Appliances
• Small Cooking Appliances To Record Stable Retail Volume Growth As Internet Retailing Increases
• De'longhi SpA Retains Its Leadership As Competition Increases in Small Cooking Appliances
• Mienta Has A Positive Performance After Launching Several New Products Into the Landscape
• As Phillips, Modex and Kenwood Discontinue Items, Fresh Launches New Products Into the Landscape
• Cylinder Vacuum Cleaners Are the Most Popular Format, With Powerful Suction and Antibacterial Filters Benefiting Consumers
• Robotic Vacuum Cleaners Are Available Online, However, the High Price-points Negatively Impact Future Growth
• Further Retail Volume Growth and A Decrease in Unit Prices, Is Anticipated Over the Forecast Period
• El Araby Group Leads Vacuum Cleaners With Well-known Offering Toshiba, Trusted by Consumers for Its Quality Vacuum Cleaners
• Electronics and Appliance Specialist Retailers Leads Distribution of Vacuum Cleaners
• Hypermarkets Follow Electronics and Appliance Specialist Retailers, While Internet Retailing Holds A Small Share

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