The global outdoor video walls market size is expected to post a CAGR of close to 18% during the period 2019-2023, according to the latest market research report by Technavio. Request a free sample report
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Technavio has announced its latest market research report titled global outdoor video walls market 2019-2023 (Graphic: Business Wire)
The rising penetration of LED mobile outdoor video walls will be one of the major factors behind the outdoor video walls market growth. In recent years, the popularity of LED mobile outdoor video walls that are placed by the side of trailers or trucks for advertising has increased significantly. These video walls can be moved to different physical locations thereby engaging the maximum number of viewers on their way. With LED mobile outdoor video walls, enterprises are allowed to place eye-catching LED screens in front of the target demography, which can help garner greater attention. Moreover, the vehicle carrying the LED mobile video walls can be tracked and managed by the enterprise so as to place the mobile video walls in important locations.
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As per Technavio, the growing advent of digital OOH advertisements will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.
Outdoor Video Walls Market: Growing Advent of Digital OOH Advertisements
Digital OOH advertisements have been gaining immense popularity as the most effective and strongest medium of advertising. A large number of companies including SMEs are adopting digital platforms for advertising and marketing, which is providing immense growth opportunities for digital OOH advertising. This is primarily due to the growing need for effective advertising platforms that reach out to a broader audience and help companies remain competitive in the market. The customer engagement rate of these digital OOH advertising campaigns is comparatively higher than other marketing strategies and campaigns that effectively engage customers.
“Other factors such as the integration of outdoor ads with smartphones and the increasing use of software and analytics will have a significant impact on the growth of the outdoor video walls market value during the forecast period,” says a senior analyst at Technavio.
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Outdoor Video Walls Market: Segmentation Analysis
This market research report segments the outdoor video walls market by product (LCD, LED, and DLP) and geographic regions (APAC, Europe, MEA, North America, and South America).
The North American region led the outdoor video walls market in 2018, followed by Europe, APAC, South America, and MEA respectively. The growth of the outdoor video walls market share in North America can be attributed to the continuous use of outdoor video walls in promotional and advertising campaigns by manufacturers, retailers, and government organizations.
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Some of the key topics covered in the report include:
Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market definition
- Market size and forecast
Five Forces Analysis
Market Segmentation
Geographical Segmentation
- Regional comparison
- Key leading countries
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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