Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post on how to set up Twitter for business. According to Marko, Twitter is now one of the most powerful tools for online business marketing. Many times over, Twitter has been proven to be effective in reaching out to a huge audience. Whether it is for promoting a brand, reaching a new audience, or educating people about products/services, Twitter can aid online business owners to achieve their marketing goals. In addition, Twitter enables them to foster a sense of community among customers, encouraging customer engagement and retention.
In this article, Marko discusses some effective ways on how to use Twitter for business. He says that if businesses are just starting to build their presence on Twitter and website owners are still not sure where they begin, they can just read this article to learn how to do it. His guide for setting up a Twitter business account is designed to help business owners who want to be successful in using Twitter for their business marketing.
Marko also emphasizes that in spite of its potential for online networking, Twitter is still underused compared to YouTube, Facebook, and Instagram. He believes this to be due to some of Twitter’s unique features.
“Business owners feel that standing out in a platform that processes information in real-time can be very difficult,” Marko asserts. “They don’t realize that the real-time aspect can actually work for them too, especially when they want to engage customers or publish promotions.” According to Marko, succeeding on the platform is only a matter of knowing how does Twitter work for business and how to use it properly. Once business owners know these things, they can start to realize the endless marketing possibilities on the platform.
In his article, Marko discusses what business owners need to do to start marketing on Twitter properly. In particular, they need to get a business account up and running. Marko says that doing this on Twitter is easy, even for people who are not familiar with social networking. According to him, all they need to do is visit Twitter and click on “Sign Up”, then provide the information required in the form. He reminds his readers to make sure that a valid email address is used, or the account may not be verified. After the created account is verified, that’s the time to add details about the business. Marko notifies users that providing the correct information can help Twitter provide recommendations on what accounts to follow. Additionally, the exact location should be provided to make the account visible to other users in the area.
The next step in how to set up Twitter for business is familiarization with Twitter’s layout. Marko urges business owners to make an effort to know Twitter’s basic account modification functions. This should be followed by optimizing the profile. Marko claims that one’s profile provides the first impression customers will have of a business. Thus, the profile should have a visually engaging appearance and content. When editing their profile, he says the first thing people have to do is to click “Edit Profile”, which is located at the top part of the screen. This will lead new users to options to change their profile, header images, display name, and profile description.
When choosing a Twitter username, Marko suggests that it must be the business’s name or any name relevant to the business to make it recognizable. Though a username can be changed later on, Marko recommends using only one username to avoid confusion in the audience. Furthermore, a concise description of the brand is necessary in the bio section. That will be the first thing that the audience will see, so it has to capture the brand’s identity. Marko encourages business owners to be confident in showing the brand’s identity and description through their bio. The business’s official website should also be included.
The final step of setting up Twitter for business is to add a profile and cover photos. Marko’s advice is to use the brand’s logo as the profile photo since the account is being created for business purposes. He advises his readers to use a profile photo that is recognizable because it serves as the business’s face on Twitter’s platform. Furthermore, the profile banner should be impressive and closely connected to the profile photo. Marko also suggests using an image that is visually engaging to appeal to profile visitors. He informs readers of Twitter’s recommended sizes for the profile images in his article. According to Marko, the header photo should be 1500 by 500 pixels and the profile photo should be 400 by 400 pixels.
Marko owns IM Consultant Services in Cincinnati, a company that provides a wide range of marketing services to small and medium-sized businesses. The firm offers search engine optimization, website design, marketing for social media, and reputation management, among other services. All of these are designed for business owners to improve their brands. He says that his team is available for consultation and they help business owners in need of personalized marketing assistance.
Marko says that his newest post is now available on his official blog. The post was written to provide education to business owners and marketers on why they should use Twitter to market their businesses. Marko mentions that he regularly publishes posts to provide this sort of information to businesses and to help them get bigger revenues. He says that those who are interested can visit him and his team at IM Consultant Services online to learn more about the services that they offer. They can also contact Marko and his team directly by phone or email.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
