WHITE PLAINS, N.Y., June 21, 2019 /PRNewswire-PRWeb/ -- Grand Rapids, MI USA – June 18, 2019 – X-Rite Incorporated, the world leader in color management and measurement technologies, introduces an extended ColorChecker family with new sizes including Nano, Mini, XL and MEGA. With a range of new sizes for both the ColorChecker Classic and ColorChecker Video targets, now there is a ColorChecker to help every photographer and filmmaker tell their story, no matter the size of their shoot. ColorChecker targets are essential color tools designed to save valuable time from pre-production through post-production.
The ColorChecker Classic target has been a photo industry standard for more than 40 years. It is an array of 24 natural object, chromatic, primary and gray scale colors, arranged in four rows. This iconic color reference target is now available in five sizes – Nano, Mini, Original, XL and MEGA. Simply include your preferred size ColorChecker Classic in your photo or video capture and then when editing, use it to create custom DNG or ICC camera profiles, color grade video footage or visually compare, measure and analyze differences in color reproduction in any color rendition system.
The ColorChecker Video target was first introduced in 2015 and is now available in 3 sizes – Original, XL and MEGA. This target, developed specifically for the filmmaker workflow, has gained wide adoption by filmmakers, DITs, editors and colorists. It includes chromatic color chips, skin tone chips and gray reference chips so filmmakers can easily set exposure, match multiple cameras and speed up color grading for ideal color balance throughout their footage. These targets are great for Cine wide shots – landscapes, cityscapes, custom sets; for Event filmmaking – concerts, churches, sports, stage; and for Aerial filmmaking – drones, booms, planes and helicopters.
The five newest products joining the existing ColorChecker line are:
- ColorChecker Classic Nano: 1x1.75"/24x40mm – for macro or close up photography
- ColorChecker Classic Mini: 2.5x4.25"( 63.5x109 mm) – for archival photography or where the protective case of the Passport is too cumbersome
- ColorChecker Classic XL: 21x14.75" (53.3x37.5 cm) – for photographers working in large studios, doing long distance photography or camera/lighting testing. This target is available in three configurations: Target Only, Target plus Sleeve, Target plus Case
- ColorChecker Classic Mega: 40x60" (10x152 cm) – for photographers working on large sets and doing extreme distance photography or camera/lighting testing
- ColorChecker Video Mega: 40x60" (10x152 cm) – for filmmakers working on large sets and doing extreme distance filmmaking or camera/lighting testing
"Over the years, X-Rite has produced custom-sized ColorChecker targets for specific applications across many industries. Bringing these various sized targets to the broader photo and video markets is a natural extension of the line to better meet the needs of all our customers. Now every photographer and filmmaker will have the ability to use an appropriate size target no matter the size of the subject, project or idea." - Liz Quinlisk, Global Business Unit Manager, Photo & Video at X-Rite Incorporated
ColorChecker Camera Calibration Software – Free Download
ColorChecker Classic targets have been used by color perfectionists for the past decade to create custom DNG profiles for Adobe Lightroom® and Photoshop® workflows. Now photographers can build custom ICC camera profiles for use in Capture One® (or other ICC compatible software) when combining ColorChecker Classic with the latest version of X-Rite ColorChecker Camera Calibration software. Camera profiles provide accurate color at capture based on specific lighting, camera and lens combination during any given shoot, saving valuable time in edit. This software is also compatible with X-Rite ColorChecker Digital SG target for creating even higher quality custom ICC camera profiles.
ColorChecker targets are supported by several third-party software developers including:
- Black Magic DaVinci Resolve – Classic and Video targets
- Hasselblad Phocus – Classic target
- 3DLUT Creator – Classic and Video targets
Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company's corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centres across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For more information, visit: xritephoto.com.
About MAC Group
31 years ago, MAC Group started as a boutique marketing, sales and distribution group focusing on professional photographers. As the industry has evolved, so has MAC Group with their expansion into filmmaking, video, mobile, content creation and audio. Today, MAC Group is one of the leading companies of their kind with world-renowned brands offering products and education that enhances the lives of passionate content creators at every experience level.