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Minneapolis Advertising Agency Leads Key Conversation at the IAB Direct Brand Summit

Performance marketing has surged in popularity recently, but it has been the core value proposition for Minneapolis-based Marketing Architects for over 20 years. Katie Scheetz, the broadcast agency’s Chief Business Development Officer, has been invited to lead a conversation at the Interactive Advertising Bureau’s Direct Brand Summit in New York City on October 30. She’ll be moderating a workshop called, “Media and Acquisition: Performance vs. Brand.”

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181023005289/en/

Katie Scheetz, Chief Business Development Officer of Marketing Architects (Photo: Business Wire)

Katie Scheetz, Chief Business Development Officer of Marketing Architects (Photo: Business Wire)

Scheetz will share the stage with executives from Stitch Fix, Tula, and Mizzen + Main to discuss best practices for how to blend brand and performance marketing strategies. The workshop will also deep dive into data–driven, actionable insights. Founders and senior leadership from Blue Apron, Hulu, Facebook, Dollar Shave Club, Pinterest, Google, Nordstrom, Shopify and others will also be speaking at the event.

“We’ve always anchored our creative development and media buys to concrete data,” said Scheetz. “We’re looking forward to sharing actionable best practices at the summit.”

About Marketing Architects

Marketing Architects is a performance marketing agency delivering bottom-line results to top-shelf brands through responsive television and radio advertising. Based in Minneapolis, they celebrated their 20th anniversary last year. With award-winning creative, media and analytics tech platforms combined under one roof, their clients receive breakthrough campaigns proven to funnel and convert customers with staggering efficiency. For more information about Marketing Architects, visit marketingarchitects.com.

Marketing Architects is a registered trademark of Marketing Architects, Inc.

Contacts:

Marketing Architects
Maria Zivkovic
mzivkovic@markarch.com

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