Swanky Smiles Celebrates One Year Anniversary, $12MM in Revenue

Swanky Smiles, a mobile concierge orthodontic startup, is celebrating a one year anniversary and company milestones such as $12MM in revenue, expansion to 40 markets, and 2,000 patients served.

Swanky Smiles is disrupting the $11 billion orthodontics industry by offering children and adults the unprecedented option of receiving care via a mobile clinic at any location they choose with one-on-one doctor appointments available seven days a week, 12 hours a day. Treatment is completed in half the time and half the appointments for $99.82/month without interest.

Since hitting the road for business in October 2017, Swanky Smiles has grown to 40 markets across Arkansas, Florida, Texas, Kentucky, Missouri, Tennessee, Kansas and Oklahoma. Adding 10 markets per month, Swanky Smiles is on track to serve up to 1,500 new patients per month in 120 markets by the end of 2018. To date, Swanky Smiles has earned over $12 million in revenue and is backed by $35 million in funding.

Swanky Smiles offers treatment exclusively via Invisalign™ clear, removable aligners, which can treat the vast majority of cases and offer the same high-quality outcomes as traditional methods. Each aligner is designed by some of the top Invisalign-producing orthodontists in the country, offering unparalleled treatment expertise. Swanky Smiles offers flat, transparent pricing of $5,990 with industry-leading guarantees and no interest in-house financing. Patients can receive $1,000 off by paying in full prior to starting treatment or opt for a monthly financing option without interest.

The $11B traditional orthodontics industry has remained largely unchanged for the past 30 years, with doctors seeing up to 100 patients per day for a handful of minutes each. The typical orthodontic practice primarily offers traditional bracket and wire treatment methods, doing less than 50 Invisalign cases per year. Limited office hours and the need for regular appointments make treatment a challenge for busy families and adults.

Swanky Smiles was created by Wayne Pearson, Dr. Chris Freeman, and Jeff Wilson, a team who saw a large need to change the traditional treatment model to cater to patient needs while still delivering world-class outcomes. Dr. Freeman brings 15 years of experience in the orthodontic industry while Pearson and Wilson have spent years in orthodontics business development. Together, they created a scalable new treatment model that patients have embraced quickly, surpassing their expectations.

Wayne Pearson, Chief Executive Officer and Co-Founder of Swanky Smiles, has a proven track record for growing startups into multi-million dollar businesses and managing complex, multi-state, multi-site operations. Through years in orthodontic business development, he learned the ins and outs of the traditional industry, including where it falls short.

“We are excited to celebrate this milestone, and continuing to work hard on behalf of our patients to provide a convenient and affordable orthodontic experience guided by our expert medical team,” explains Wayne Pearson. “Whether you’re a busy professional, have a family, or like many, are juggling both, our goal is to provide an option that caters to our patients’ lifestyles and we are grateful for the warm reception from patients and investors alike.”

Swanky Smiles is currently available in 40 markets within the southern and southeast region of the country and plans to expand west in the coming months. To learn more about Swanky Smiles, visit www.swankysmiles.com.

About Swanky Smiles

Swanky Smiles is taking patients out of the traditional orthodontic office and into an efficient mobile healthcare experience where their needs, convenience, and treatment are the top priority. With concierge one-on-one service with doctors in mobile clinics open seven days a week, 12 hours a day, Swanky Smiles gives patients straight teeth in half the time and half the appointments for less than most traditional orthodontists, via clear, removable aligners designed by some of the top Invisalign-producing orthodontists in the country. For more information, please visit www.swankysmiles.com.

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