NEW YORK - September 19, 2018 - (Newswire.com)
New York Fashion Week closed out on a high note for the Latino and the international community, with the announcement of Fashion Week Mexico launching MEXICANOS IN NEW YORK, “MX_NY” at New York Fashion Week on February, on IMG’s on-site platform, NYFW: “The Shows."
The official announcement was made during a private party at ATLA, one of Manhattan’s buzziest Mexican restaurants, for the fashion set with editors from Elle, Shape, Buzzfeed, and Cosmopolitan in attendance. Guests such as Alfonso Sumano, Director of Tourism Promotion Council of Mexico in NY and Carlos Gerardo Izzo, Consul of Public Affairs at the General Consulate of Mexico in New York and the Mexican designer Claudio Limón, enjoyed signature cocktails made with Don Julio Tequila, created by Fatima de León and nibbles from famed chef Enrique Olvera’s NoHo eatery.
Some of the fashion industry’s most prolific power players, came out to lend support for the project from fashion editors such as Estilo DF and RSVP from Excelsior, to buyers such as Bloomingdales. All of them signal that the American market and New York Fashion Week are ready for Mexican design talent to emerge.
The group show in February’s NYFW will feature popular Mexican design houses of Anuar Layon, Lorena Saravia, and Yakampot .
COLOüRS, the company that produces Fashion Week Mexico and has cultivated and curated Mexican design talent for the past twelve years, is spearheading this project to familiarize the US market with and promote Mexican fashion. Labels were the first to jump on board with this initiative. Sponsored by Visit Mexico, the event introduced attendees to some of the rich talents of America’s Southern neighbor and demonstrated to the American fashion community that Mexico is poised to have a significant role in the marketplace.
The timing of this project fitting, with Mexicans making up over ten percent of the US population and retailers struggling to find ways to appeal to consumers by connecting with them through experiential activations that make more personal and emotional connections.
Cory Crespo, President of COLOüRS, is the mind behind this push for the market share of Mexican designers. “The goal of the project is to transform the mindset and push for the development of strong brands that can match the creativity of their artistic proposals with viable commercial offerings," quips Crespo.
Over the coming months, COLOüRS team and designers showing at MX_NY will be rolling out a series of initiatives from media appearances to creative collaborations, all leading up to the runway show on February 2019.
You can follow the journey of the designers on Instagram @FashionWeekMX.
About COLOüRS
COLOüRS is about passionate people creating connection experiences between brands and audiences through what we like the most: Fashion, Arts, Music, Entertainment, and Sports (FAMES). We do it throughout 3 main service companies:
- Advertising Communication and Influencer marketing. http://colours.com.mx/
- Experiential Marketing (Platforms, Festivals, and Events) https://www.fashionweek.mx/
- Celebrity Management http://cmxmexico.com
About Anuar Layon
Born in Mexico City, Anuar Layon has over ten years of experience as a designer and specializes in streetwear. Layon serves as creative director and designer for Mexico is the $hit, Prima Volta, Sad Boy, White Tag, and Mercadorama Custom. Throughout his career, he has designed for Daft Punk, Wu-Tang Clan, Iggy Pop, and Queens of the Stone Age, among others.
anuarlayon.com
About Lorena Saravia
Lorena Saravia is an accessible luxury brand designed for contemporary women. fluid silhouettes and timeless elegance are key characteristics of the label. In 2014, the brand opened its first flagship boutique; it can also be found in department stores and stockists throughout Mexico.
About Yakampot
Yakampot promotes and evolves Mexico’s cultural heritage by designing, crafting and selling fashion clothing for sophisticated women. The garments, made with quality fabrics, resurrect ancestral techniques by integrating them into the contemporary aesthetic. They are relevant to today’s wardrobe need, and yet timeless; an heirloom on the future. The brand works with indigenous artisans to create special, hand-made products. We aim to create a thriving industry for the communities by giving commercial value and a new lease on life to they inherited skills.
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Original Source: Fashion Week Mexico Announces the Launch at NYFW in February With NYFW: 'The Shows'
