LOS ANGELES - July 19, 2018 - (Newswire.com)
From July 9 to July 11 internet giant Google organized Google Marketing Live 2018 in San Jose, an invitation-only event that gathered marketers, partners and Googlers all around the USA and worldwide. Los Angeles Digital Marketing Agency Websites Depot was one of the exclusive guests that gathered at the San Jose Convention Center to listen and participate in the many updates Google has introduced to the industry.
Most of the information provided in the event was sealed by a non-disclosure agreement that attendees were required to sign. However, the data that reached public access revolved mostly around machine learning tools, the switch from Google Adwords to Google Ads and the planned massification of voice search. Marketers need to know that the consumer side is now more empowered than ever and that the whole Digital Marketing experience tends to be more and more personalized. They are expected to assist and even anticipate their client’s needs.
Assistants received much more than first-look information. EMI Awarded singer John legend performed in an exclusive concert for the Google Marketing Live audience, who also delighted with the bars, meals and a massive candy store provided by Google. Some other leisure activities included soccer matches, a partners forum, and an agencies survey. The Websites Depot team participated in a Google Partner questionnaire game in which, although arriving late due to previous compromises, they earned the third place in the competition.
All this has a particular impact in search engine optimization and PPC, as queries need to adapt to the increasing number of voice searches derived to the massive use of smartphones and voice-activated speakers like Alexa and Google Home. This voice-first turn is also linked to the local search, a constantly-evolving tool that allows business owners to drive store visits through ad creative elements and location extensions. Then, Google automatically optimizes ad delivery through Search, YouTube, Google Maps, and websites. This update will be available in the following months.
Local campaigns are part of another important topic at the event: Google Ads, a forward-thinking rebranding of Google Adwords. It was widely discussed the way machine learning applied to this feature expands the automation of most of the aspects of a campaign. Bidding, creative and targeting automation are easier now, while responsive search ads and local campaigns deliver ads across Google’s broad list of ad inventory.
Websites Depot is located at 4343 Sunset Blvd Suite #201, 2nd Floor, Los Angeles, CA 90029. Those willing to acquire the agency’s services or make a media inquiry can do so by calling (323) 900-0790 and (888) 477-9540. For additional information visit websitesdepot.com
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Original Source: Google Marketing Live 2018 Roundup With Los Angeles Digital Marketing Agency Websites Depot
