"Consumers are familiar with the importance of fiber, but there is still a gap in the daily need of most Americans' diets. With fiber having been stuck in the pharmacy aisle for decades, hellowater® has brought fiber to the high-traffic beverage aisle so that more consumers can be attracted to this all-purpose function," said Rusty Jones, Co – Founder & EVP Sales/Marketing.
hellowater® offers consumers a quality functional beverage in 5 inspiring flavors with 0 sugar and 5g fiber to help aid in a healthy lifestyle. The recommended daily allowance is 25-35g of fiber per day. Over 97% of Americans are not getting their daily fiber intake. hellowater® can help close that gap by providing 5 grams of fiber, which can help support a healthy gut and may curb appetite to compliment a daily diet.
All 5 inspiring flavors (SMILE – Mixed Berry, LAUGH – Lemon Lime, LIVE – Pineapple Coconut, LOVE – Cucumber Lime and DANCE – Orange Mango) of hellowater® fiber infused are authorized in Jewel-Osco stores. The water retails for approximately $1.99 per 16.9-fluid-ounce (500-milliliter) bottle.
Since June 2017, hellowater® has secured distribution in more than 1,000 new retailer locations across the U.S. with another 1,000 stores coming on by mid-summer.
About hellowater®: hellowater® - fiber infused is creating a fiber category for ready-to-drink beverages to provide consumers with a fun and fresh delivery system for the all-important function of fiber. hellowater® was created with a core belief: inspire health. For more information, visit https://hellowater.com/.
About Jewel-Osco: Jewel-Osco is a supermarket chain headquartered in Itasca, Illinois, a Chicago suburb. The chain has 185 stores across northern, central, and western Illinois; eastern Iowa; and portions of northwest Indiana. Jewel-Osco and Jewel are currently wholly owned subsidiaries of Boise, Idaho-based Albertsons.
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