Channel Optimization Study for a Leading BFSI Client – a Case Study on Optimizing Customer Experience across All Channels

Quantzig, a global analytics solutions provider, has announced the completion of their latest channel optimization study on the BFSI industry. A renowned client in the BFSI sector wanted to understand the current trends and anticipate the future customer behavior. The client wanted to classify the channel usage pattern and develop a robust channel optimization strategy to sustain optimal performance at each customer checkpoint.

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A BFSI Sector Client Leverages Channel Optimization to Optimize Customer Experience across All Channels. (Photo: Business Wire)

According to the channel optimization experts at Quantzig, “To effectively manage customer data and streamline workflow efficiencies, major BFSI sector players are including channel optimization techniques as a part of their business process.”

The customers today are looking for easier, faster and more intuitive ways of engaging with banks. BFSI sector has shifted toward a service-oriented space and is looking for better alignment with the customers to deliver better customer experiences. With the help of channel optimization solutions, BFSI industry players can further assist organizations to manage their channels more efficiently and offer useful, enhanced, and seamless banking experiences.

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The solution presented by Quantzig helped the client to gather information on the customer behavior patterns and nurture the most profitable customers. The client was able to offer optimal customer service experiences. Also, the client was able to reduce wait times and reroutes and serve customers more efficiently.

This channel optimization solution provided benefits that helped the client to:

• Gain a better understanding of specific customer segments
• Identify opportunities for workforce interaction
• To read more, request a free proposal

This channel optimization solution offered predictive insights on:

• Improving customer retention by 15% and enhancing customer loyalty and satisfaction
• Efficiently exploiting the use of social media platforms to reach out to the customers
• To read more, request a free proposal

View the complete channel optimization here:

https://www.quantzig.com/content/bfsi-sector-channel-optimization

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.

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