REDWOOD CITY, Calif. - Jan. 10, 2018 - PRLog -- Now in its 14th year, The Summit on Customer Engagement features top thought leaders and practitioners from powerhouse customer advocacy and engagement programs, including Amazon, Adobe, Citrix, Cognizant, Dropbox, FireEye, IBM, LinkedIn, Microsoft, NetApp, Optum, Oracle, Rackspace, Palo Alto Networks, Tableau, Veritas and dozens of others.
The 2018 Summit will be held March 5-7 in Redwood Shores, California.
"We're pulling out the stops in bringing the best thought leaders and practitioners in this field to the Summit this year," says Bill Lee, founder of the Center for Customer Engagement, which runs the annual Summit.
"Presentations this year will cover the most critical challenges facing customer programs," says Lee, "with a focus on providing participants face time with keynoters and presenters as well as peer interaction."
Summit highlights will include:
Get Up Close and Personal With Don Peppers
"We're going to get up close and personal with the legendary Don Peppers," says Lee. "Don is the most respected thought leader in the world on all things customer."
With Lee, Peppers will lead the Pre-Summit workshop for advanced practitioners and engage the general session in a fireside chat, "which will be very interactive," says Lee. And perhaps most exciting, the co-inventor of the one-to-one customer concept has agreed to make himself available for one-to-one meetings with attendees, by appointment. "No other conference that I know in this space has made such a major thought leader available to attendees on such a personal basis," says Lee.
Hear From Silicon Valley's Most Visionary Chief Customer Officer
Bob Olson, Chief Customer Officer of LendingHome, former CCO of GoDaddy, and former Customer Strategist with Intuit will keynote. "The founder of the Chief Customer Officer Council told me that Bob is 'the most visionary and articulate CCO in Silicon Valley,'" says Lee. "After getting to know Bob, I fully agree. I'm sure Summit attendees will as well!"
Learn a Game-Changing Breakthrough on Metrics
Everyone knows that customer content and other forms of peer advocacy are critical for marketing and sales—but no one can persuasively measure how critical with real specificity. Jenn Steele, vice president of product marketing at Bizible—who launched and ran an advocacy program at a previous firm—will present an exciting breakthrough software tool to facilitate marketing attribution for tracking customer advocacy. It allows markets to use data to gauge the degree to which specific marketing or sales assets move buyers through each stage of the journey to the ultimate sale. This is going to revolutionize firms' ability to measure the impact of customer advocacy on revenue.
Get Answers From Peers Who Have Shared Similar Experiences
The Summit will have two hours of Birds of a Feather roundtable discussions, in which any attendee can specify the topic they want to address with their peers. "As soon as you register, you can let us know what topic you want to discuss, and we'll set up a BOF discussion for you," says Lee.
For additional highlights, click Top 10 Reasons to Attend the Summit.
For full details, including agenda, and to register, visit the Summit website.
Follow on Twitter at @Bill_Lee or tweet #SoCE.
Attendees can get the early registration discount ($400) if they register by January 31.
About Bill Lee
Bill Lee is the foremost authority in the world on customer engagement and advocacy. He is author of The Hidden Wealth of Customers (Harvard Business Review Press), and is sought out and quoted by major media outlets such as The Wall Street Journal, Fast Company, Forbes Online, CRM Magazine, Rain Today and others.
Bill speaks to audiences like the American Marketing Association, the Business Marketing Association, the Net Promoter Annual Conference, the International Advertising Association, Forrester Research and many others.
About the Summit on Engagement
The Summit on Customer Engagement is the longest running (now in its 14th year), most respected conference in the world for educating and building vibrant peer relationships among customer advocacy and engagement professionals.
Contact
Bill Lee
bill@c4ce.com
214.907.5600
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