FARMINGTON HILLS, Mich. - Dec. 19, 2017 - PRLog -- Through-Channel, a company providing solutions for channel enablement, through-channel marketing automation, sales incentives, and channel analytics, announced a new release of its CO-OP Advertising & Marketing Development Funds (MDF) Platform. The new release offers enhancements in Pre-Approvals, Claims, Reporting, and Administrative functions.
CO-OP Claim Activity Qualifying Questions
Pre-Approvals are a core feature of Through-Channel's CO-OP & MDF Platform and are a proven tool for increasing fund utilization by eliminating long out-of-pocket periods for channel partners. This latest release enhances Pre-Approvals with dynamic questions which can be displayed based on an Activity or Sub-Activity. Qualifying questions can be used to capture any information a brand feels is important. For example, this could include the projected ROI for a marketing activity, or the number of event pre-registrants.
Brands can setup dynamic qualifying questions for their marketing activities or sub-activities through the platform's admin interface. Question types include: open ended, and single or multi-select multiple choice questions using check boxes or radial buttons. These questions limit, and many times eliminate, the back and forth dialog that slows down the funding process.
Draft MDF & CO-OP Claims & Pre-Approvals
The new release of the MDF & CO-OP funds management platform also enables channel partners to create draft CO-OP Pre-Approvals and Claims. This feature enables channel partners to start a request for funding and finish it later. This was a highly sought-after feature for channel partners that will save significant time and eliminate rework.
MDF & CO-OP Reporting Enhancements
The Through-Channel MDF & CO-OP funds management platform includes an extensive standard reporting deck. The new release adds a "Funds Available" report to each brand's standard deck. This report provides a high-level overview, by fund, of partners who have received an allocation and the available/reserved status of those funds.
Through-Channel has also reworked its "Account Snapshot" report in the new release. Now called the "Account Overview", the report provides partners an easy method to see funds allocated, requested, approved, and paid. From this report channel partners can drill down and learn anything they need to know about their market development funds.
MDF & CO-OP Administrative Enhancements
A common customer complaint with competitive CO-OP platforms is the time and effort it takes to make program changes. With every new release, Through-Channel has extended its administrative interface to provide customers control over their CO-OP programs. Customers are now able to control all organization hierarchies, business rules and workflows with this latest release. This completes the effort to put full control into the hands of our customers.
"A little over two years ago we set out to create a modern MDF/COOP platform," said Ram Rajagopalan, President of Through-Channel. "Our goals were a common foundation that could support multiple customers, a current user interface, and to provide brands complete administrative control of their co-op programs. This release completes that effort."
All released features are available immediately on the Through-Channel platform.
About Through-Channel
Through-Channel assists brands in optimizing their channel management efforts by providing channel enablement, through-channel marketing automation, channel incentives, channel insights, and CO-OP & Market Development Funds (MDF) management.
Through-Channel has a 20+ year history as a channel management innovator. The company was originally known as Pmh Caramanning and launched the industry's first online MDF and CO-OP solution under the brand Advertising Auditing Services (AAS). Pmh Caramanning and AAS were acquired by Pitney Bowes Management Services in 2005 and later became Pitney Bowes Marketing Solutions.
For more information go to: http://through-channel.com/ or follow the company @ThroughChannel
Contact
Paul Yantus
***@through-channel.com
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