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RXVIP Concierge Forms New Strategic Marketing Alliance With MedXPrime to Enhance Provider Status Recognition for Pharmacists, PharmDs and Students in the Health Care Continuum



Westbury, New York - May 5, 2017 - (Newswire.com)

RXVIP Concierge will introduce the suite of services from MedXPrime including a life-saving Pharmacogenomic (PGx) test that helps avoid adverse drug reactions. RXVIP Concierge Pharmacists will educate and screen patients plus facilitate the simple buccal swab test. As medication experts, they will then review results with physicians and patients to embark on a new frontier in their profession.

RXVIP Concierge is dedicated to advocating for provider status for Pharmacists by offering a suite of value-based services through strategic alliances the company develops with health care providers.

Ken Newton, COO for MedXPrime, explains: "MedXPrime offers 'Personalized Medicine' in the form of PGx testing helping to avoid adverse drug reactions and increase the efficacy of patients' medications. This valuable service introduces an 8-year-old test that is literally 'Tomorrow's Medicine, Today,' and helps to save lives in the process. Over 125,000 people die each year from Adverse Drug Reactions, the 4th leading cause of death in America, a completely needless tragedy."

Newton continues: "ADRs affect millions of people, with over 2 million people hospitalized each year. Major medical institutions like the Mayo Clinic, St. Jude Children’s Hospital, Stanford, Duke and Vanderbilt University Medical Centers, along with many others, have adopted PGx testing. This is now an ideal time and a perfect intersection for RXVIP Concierge Pharmacists to educate and assist physicians and patients to avoid ADRs with this very simple, life-saving test. Our credo is that "Every Doctor, Every Patient" and now "Every Pharmacist" needs to know about these tests as well."

RXVIP Concierge has collaborative practice agreements with physicians that allow Pharmacists to meet with patients and provide meaningful consultations at the Point of Care. These relationships increase reimbursement for the practice and help deliver better patient outcomes with no out-of-pocket expense to the practice. RXVIP then compensates their Pharmacists as providers, like any other health care professional would be paid.

"Millions of flu shots and other immunizations were given by Pharmacists working in fast-paced environments, and none of those Pharmacists were compensated for those services," stated Ken Sternfeld, Founder, RXVIP Concierge. "Lowering the incidence of Adverse Drug Reactions by providing these PGx tests, which our Concierge Pharmacists will be paid to provide, will be like administering the flu shot of the future as a result of this exciting MedXPrime marketing relationship."

Sternfeld added: "We believe that in the future, physicians will be unable to prescribe medications without reviewing the genetic profile of the patient. Our company is committed to helping Pharmacists and the next generation of PharmDs get trained and certified to offer these tests to physicians and administer them so we can save lives."

"As a physician practicing medicine for over 30 years, I am always looking for innovative pathways in healthcare that lead to a more personalized evaluation and treatment protocol for my patients," stated Michael Goodman, MD. "The information that I can assess from results of a PGx test performed by a Concierge Pharmacist in my office adds another layer of detailed clinical information as it relates to dosing the medications prescribed for them."

"With RXVIP and MedXPrime collaborating in this marketing effort, we are also bringing physicians and Pharmacists back together to offer patient care, as all involved will be educated to prevent ADRs with a very simple test. This strategic marketing initiative will help raise awareness so that every doctor, every patient and every Pharmacist will know about this life-saving PGx test," said Sternfeld.

RXVIP will offer a course study program for all PharmD candidates interested in delivering this test to patients in physician offices to assure that the next generation of Pharmacists can be recognized as providers. We will also have a career development program for entrepreneurial Pharmacists who want to expand their profession outside of traditional retail pharmacy, which will include additional opportunities to earn incremental revenue within other MedXPrime services. RXVIP will consider all qualified representatives of these services and provide detail on compensation packages associated to them to help create an annuity for their financial security.

About Pharmacogenomics & Pharmacogenetics

Pharmacogenomics testing reviews individual genetic makeup to identify the likelihood of ADRs, thereby reducing occurrences among the patient population; increasing drug efficacy; increasing adherence through patients' first-hand positive experiences, encouraging treatment continuity; and reducing healthcare costs incurred from ADRs, poor efficacy and lack of patient adherence.

Pharmacogenetics is the study of how a person's genetic makeup affects the metabolism of medications. Pharmacogenetic testing (PGx) detects normal and single nucleotide polymorphism (SNPs) in the alleles of genes and their associated enzymes. PGx results, therefore, predict a person's ability to metabolize certain medications. From a patient effectiveness standpoint, it's the next major breakthrough in medicine.

Pharmacogenetic testing (PGx) results provide physicians with concise, medically actionable information about a patient's genotype, thus allowing them to make effective treatment decisions. Because a patient's genotype remains constant, PGx results can be used to inform medical treatment throughout their lifetime. Utilization of PGx tests by physicians and healthcare providers will drive the reduction of patient ADRs, while concurrently increasing drug efficacy and patient adherence. As such, adoption of proactive pharmacogenomics testing will lower healthcare costs and improve patient quality of life.

About MedXPrime

MedXPrime is a medical sales and marketing organization dedicated to serving health care providers by educating every doctor and every patient about the advantages and benefits of pharmacogenetic testing as well as providing additional services that improve patient health and create meaningful new ancillary income for doctors. Visit www.medxprime.com/rxvip to review the MedXPrime suite of services.

About RXVIP Concierge

RXVIP Concierge is a network of Pharmacists, PharmDs and Students of Pharmacy who are dedicated to providing enhanced patient-centric care by collaborating with physicians to deliver value-based services right in their offices. With strategic marketing relationships with health care providers, we offer our Concierge Pharmacists a means to provide a professional pathway as an alternative to traditional retail pharmacy environments, so that they can enhance their role as health care providers and earn more money. To learn more about this paradigm shift in the practice of pharmacy, visit www.rxvipconcierge.com

Contact Information:

Ken Sternfeld
Founder, Director New Business Development
1299 Corporate Drive Suite #1504, Westbury, New York 11590
516 817-7410
ken@rxvipconcierge.com




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Original Source: RXVIP Concierge Forms New Strategic Marketing Alliance With MedXPrime to Enhance Provider Status Recognition for Pharmacists, PharmDs and Students in the Health Care Continuum
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