CHICAGO, Jan. 18, 2011 /PRNewswire/ -- Playboy has teamed up with Bud Light to host the most exclusive party in town during Dallas' highly-anticipated Super Bowl weekend. The event, produced by Playboy's publishing partner American Media, Inc., will be held at the posh Bud Light Hotel (1033 Young Street in the heart of downtown Dallas) on Friday, February 4, 2011, beginning at 9 p.m. Celebrities, athletes and VIP guests will enjoy performances by legendary rappers Snoop Dogg and Warren G as well as rapping sensation Flo Rida during what promises to be one of the hottest parties in town.
Revelers will be invited to mingle with gorgeous Playboy Playmates and Playboy models while they enjoy the sounds of the "Captains of Industry" – S.K.A.M. Artist DJs StoneRokk and Graham Funke. The transformed event space will allow partygoers to travel the world in just one night. Inspired by the current and future Playboy Club locations – Las Vegas, Miami, Macau, London and Cancun – the party will bring these five great cities to life. Guests can enjoy a VIP experience at the following global attractions:
- A vivid nightlife experience in the Las Vegas area, complete with Blackjack dealt by two Playboy Bunny Dealers from the Playboy Club at the Palms Casino Resort;
- A trendy South Beach vibe in the Miami area, where guests can sip fruity drinks under the guard of two beautiful lifeguards;
- An authentic Chinese experience in the Macau area, including Buddhas, lanterns and a Chinese Dragon Dance;
- A tourist adventure in the London area, which will feature a traditional British phone booth that doubles as a photo booth, allowing guests to send pictures to friends and family at home;
- And tropical excitement in the colorful Cancun area, where guests will be entertained by Mayan dancers.
For the second year in a row, the Bud Light Hotel will be the epicenter of good times leading into pro football's biggest game. The 193-room Bud Light Hotel will feature a Texas-sized tent (132' x 230'), which will transform the hotel's parking lot into a premiere concert venue capable of hosting 3,500-plus guests (21 years of age and older). Officially opening on Thursday, February 3, the venue will feature a star-studded line-up of concerts and exclusive events, including the Playboy party on Friday, February 4. For more details, visit www.BudLightHotel.com.
In addition to Bud Light, other sponsors for Playboy's lavish affair include Pinnacle Vodka, a division of White Rock Distilleries, and MINI USA. Guests will be invited to enjoy Bud Light beverages, Playboy Energy Drinks and delicious Pinnacle Vodka cocktails throughout the night, and they can get a closer look at the all-new, bigger, available all-wheel drive MINI Countryman, which will be on display.
This is Playboy's 11th time hosting a party during pro football's most important weekend of the year. Last year's party was held at the Sagamore Hotel during Miami's Super Bowl weekend (also with MINI USA as a sponsor). Celebrities and athletes in attendance at previous events include Kanye West, Usher, Lil Jon, Lauren Conrad, Common, Bradley Cooper, Alyssa Milano, Jeremy Piven, Adrian Grenier, Nick Cannon, Gabrielle Union, Tiki Barber, Tony Romo and Tony Gonzalez.
ABOUT PLAYBOY ENTERPRISES, INC.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.