Skip to main content

The Great Normalization: How the Steepening Yield Curve Reshaped the Growth-Value War in 2025

Photo for article

As the final trading days of 2025 approach, the financial world is witnessing a historic realignment of market leadership. For the first time in over three years, the U.S. Treasury yield curve has returned to a sustained positive slope, ending the longest period of inversion in American history. This shift, often referred to by analysts as "The Great Normalization," has fundamentally altered the performance dynamics between growth and value stocks, creating a complex high-growth environment where traditional economic rules are once again taking hold.

The immediate implications of this "bull steepening"—where short-term interest rates fall faster than long-term rates—have been profound. While the first half of 2025 was dominated by the continued dominance of Artificial Intelligence (AI) growth names, the latter half of the year has seen a "Value Renaissance." As of December 23, 2025, the 10-year Treasury yield sits at approximately 4.16%, comfortably above the 2-year yield of 3.48%, a spread that has revitalized the banking sector and traditional industrial giants while forcing high-multiple tech companies to justify their valuations in a "higher-for-longer" inflation reality.

The Path to a Positive Slope: A Year of Volatility and Pivot

The journey to the current yield curve configuration was anything but linear. The year 2025 began with the Federal Reserve holding interest rates at a restrictive 4.5% as it battled "sticky" inflation that refused to drop below the 2.8% mark. A significant "tariff shock" in April 2025 briefly threatened to derail the economy, causing a sharp but short-lived contraction in Q1 GDP. However, the economy proved remarkably resilient, rebounding to a staggering 4.3% annualized growth rate in the third quarter, driven by a massive surge in private investment toward AI infrastructure and a consumer base that refused to pull back.

The Federal Reserve, led by Chair Jerome Powell, spent much of the summer in a "wait-and-see" mode, complicated by a disruptive 42-day government shutdown that lasted from October 1 to November 12. This shutdown blinded policy makers to key economic data during a critical juncture. Despite these hurdles, the Fed executed a "pivot to neutral" in the final trimester of the year, delivering three consecutive 25-basis-point cuts in September, October, and December. This brought the Fed Funds Target Range to 3.50%–3.75%, effectively lowering the front end of the curve while long-term growth expectations kept the 10-year yield elevated.

The reaction from the market was swift. The steepening curve signaled to investors that the risk of a deep recession had faded, replaced by a "no landing" scenario where growth remains robust but inflation stays slightly above the 2% target. This environment has favored companies with strong current cash flows and those that benefit from a wider spread between borrowing costs and lending rates, marking a stark departure from the low-rate, flat-curve environment of the early 2020s.

Winners and Losers in the New Yield Regime

The most visible winner of this shift has been JPMorgan Chase (NYSE: JPM), which has seen its stock price climb 32% year-to-date. As the yield curve steepened, the bank's Net Interest Margin (NIM) expanded significantly, allowing it to profit more effectively from the spread between short-term deposits and long-term loans. Similarly, the industrial giant Caterpillar (NYSE: CAT) emerged as the strongest performer in the Dow Jones Industrial Average, up 62.5% as of late December. Caterpillar capitalized on a global boom in infrastructure and the construction of massive AI data centers, proving that "value" stocks can offer "growth" returns in the right macro setting.

In the growth sector, leadership became increasingly bifurcated. Alphabet (NASDAQ: GOOGL) led the pack with a 65% gain, as its dominant AI integration and search resilience made it a favorite for investors seeking both growth and balance sheet safety. Nvidia (NASDAQ: NVDA) continued its upward trajectory with a 34% gain, though this was a notable deceleration from the triple-digit surges of previous years, suggesting that the "hardware phase" of the AI cycle is maturing.

Conversely, some former darlings have struggled. Amazon (NASDAQ: AMZN) has been a relative laggard, up only 4.5% as high operating and logistics costs in its e-commerce division offset gains from its AWS cloud business. The most significant loser in the value space has been UnitedHealth Group (NYSE: UNH), which plummeted 34% over the year. The healthcare giant was caught in a perfect storm of rising medical loss ratios and intensifying regulatory pressure, proving that a favorable yield curve cannot save a company facing fundamental structural headwinds.

Wider Significance and Historical Precedents

The normalization of the yield curve in 2025 marks the end of a period of economic distortion that began with the post-pandemic inflation surge. Historically, a prolonged yield curve inversion is a reliable harbinger of recession; however, the 2023–2025 cycle may go down in history as the "Great Defiance," where productivity gains from AI and massive fiscal spending allowed the U.S. to bypass a formal downturn. This event mirrors the "soft landing" of the mid-1990s, but with the added complexity of a deglobalizing trade environment and persistent 2.9% inflation.

The shift also has major implications for the broader industry. The "Value Renaissance" suggests that the era of "growth at any cost" is firmly over. Competitors in the fintech and green energy sectors, which rely heavily on low-cost, short-term funding, are finding the 2025 environment challenging. Meanwhile, traditional sectors like energy and materials are finding new life as they become essential components of the AI-driven "physical" economy. Regulators are also taking note, as the increased profitability of major banks like JPMorgan Chase (NYSE: JPM) and Bank of America (NYSE: BAC) may lead to renewed calls for higher capital requirements or "windfall" taxes in the 2026 legislative session.

What Lies Ahead: The 2026 Outlook

Looking forward to 2026, the primary question for investors is whether the yield curve will continue to steepen or if the Fed will be forced to pause its rate-cutting cycle. If inflation remains "sticky" near 3%, the Fed may find itself unable to cut rates further toward its "neutral" goal of 3%, which could lead to a "bear flattener" where long-term rates stay high while short-term rates stop falling. This would likely create a more volatile environment for both growth and value stocks.

Strategic pivots are already underway. Many tech firms are shifting their focus from pure AI research to "monetization and efficiency," a necessary move as the cost of capital remains higher than it was in the previous decade. For value companies, the challenge will be maintaining the momentum of 2025. As the "catch-up" trade in financials and industrials nears its completion, these companies will need to demonstrate that they can grow earnings without the tailwind of a rapidly steepening curve.

Summary of Key Takeaways

The 2025 market has been defined by the "Great Normalization" of interest rates and the yield curve. The primary takeaways for the year include:

  • The successful transition from a deeply inverted yield curve to a positive slope, signaling economic resilience.
  • A broadening of market leadership, where value-oriented sectors like financials and industrials outperformed many traditional growth stocks.
  • The continued, though moderating, influence of AI as a primary driver of capital expenditure and GDP growth.
  • The Federal Reserve's delicate balancing act between supporting a cooling labor market and fighting persistent 2.8%–2.9% inflation.

As we move into 2026, investors should keep a close eye on the PCE Price Index and the Fed’s dot plot. While the "Value Renaissance" of 2025 provided a much-needed diversification to the market, the high-growth, high-inflation environment means that stock selection will be more critical than ever. The "Great Normalization" has restored the traditional relationship between risk and reward, but the road ahead remains paved with the uncertainties of a shifting global trade landscape and the ongoing technological revolution.


This content is intended for informational purposes only and is not financial advice.

Recent Quotes

View More
Symbol Price Change (%)
AMZN  232.14
+3.71 (1.62%)
AAPL  272.36
+1.39 (0.51%)
AMD  214.86
-0.09 (-0.04%)
BAC  55.97
+0.09 (0.16%)
GOOG  315.64
+4.31 (1.38%)
META  664.84
+3.34 (0.50%)
MSFT  486.85
+1.93 (0.40%)
NVDA  189.21
+5.52 (3.01%)
ORCL  195.34
-3.04 (-1.53%)
TSLA  485.56
-3.17 (-0.65%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.