“The talent lies in making sense of those endless streams of information,” explains Boris Mizhen.
-- Prominent real estate developer and online marketing expert Boris Mizhen has announced his latest venture into big data and its application in digital advertising models. While Mizhen has founded numerous online marketing companies in the past, this marks his first foray into large-scale big data analysis. Big data is rapidly transforming how a digital ecosystem functions, referring to the massive and ever-growing volume of consumer behavior data generated online. Every digital interaction—from browsing and messaging to texting and calling—creates data points that are captured and stored through connected devices. As users engage online, these interactions collectively form detailed histories of behavior and activity. For online marketers, this wealth of information is invaluable. By analyzing browsing habits, social media engagement, geolocation data, purchasing trends, and other advanced metrics, marketers can gain deeper insights into consumer behavior and deliver more targeted, effective advertising strategies.
“The talent lies in making sense of those endless streams of information,” explains Boris Mizhen. “The gathering is constant, and the storage has become less expensive with each new generation of memory. But to process that data - in essentially a 3D space – and make sense of the patterns is where the challenge lies today. It’s not just about ‘big data’ – it’s about the “right data.”
According to Mizhen, one of the prime applications of big data is redesigning the online advertising industry itself, with real-time media bidding and purchasing. Instead of potentially wasting dollars with an ad-buy, the analyzed behavioral patterns of the public can be more thoroughly explained with predictive modeling. This can help target and create the most effective outreach possible, reducing waste and boosting ROI. With the assistance of big data, specific ads can be targeted to a precise consumer demographic, and hyper-localized due to the gap recently bridged between mobile and desktop usage and the rise of new anonymous cookie-less tracking methods. This will allow marketers to expand their reach with real-time mobile ad campaigns – before, during, and after any in-store activity.
With Boris Mizhen’s track record of successful business ventures and his impressive grasp of online advertising and marketing techniques, this new project is already proving popular among businesses. He has long been a champion of data applications with innovative and creative solutions and has enjoyed a long career in the real estate sector, dealing in both residential and commercial properties. Mizhen has also garnered a reputation among generous philanthropists due to his commitment to offer his capital and personal time to dozens of worthy local and national organizations, such as Chabad of the Shoreline and The Jewish Foundation of Greater New Haven.
Boris Mizhen - Property Developer and Philanthropist: http://borismizhennews.com
Boris Mizhen (@bmizhen) - Twitter: https://twitter.com/bmizhen
Boris Mizhen - Facebook: https://www.facebook.com/bmizhen
Contact Info:
Name: Boris Mizhen
Email: Send Email
Organization: BorisMizhenNews.com
Website: http://borismizhennews.com
Release ID: 89180110
In case of identifying any problems, concerns, or inaccuracies in the content shared in this press release, or if a press release needs to be taken down, we urge you to notify us immediately by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will be readily accessible to address your concerns and take swift action within 8 hours to rectify any issues identified or assist with the removal process. We are committed to delivering high-quality content and ensuring accuracy for our valued readers.
