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As the American Cleaning Institute (ACI) celebrates National Cleaning Week (March 22–28) during its 100^th anniversary, new survey data shows how Americans are getting their cleaning advice – and how often they think clean compared to their parents.

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The theme of National Cleaning Week is “Celebrating Cleaning Innovation,” offering a unique opportunity to reflect on the American Cleaning Institute's 100th anniversary in 2026 and the remarkable evolution of cleaning products over the past hundred years.

With so many different sources available for today’s consumer on how to clean, a new ACI survey – conducted by Wakefield Research – discovered that 61% of Americans still primarily seek cleaning advice from family and friends, while 39% turned to digital tools including AI, internet searches or social media.

And the tradition of cleanliness has remained strong, with 78% of Americans reporting they clean as much as or more than their parents did.

Celebrating Cleaning Innovation and 100 Years of Clean

The theme of National Cleaning Week is “Celebrating Cleaning Innovation,” offering a unique opportunity to reflect on ACI’s 100^th anniversary in 2026 and the remarkable evolution of cleaning products over the past hundred years.

ACI just launched a new landing page looking back on a century of cleaning product innovation, while showcasing how the cleaning products industry continues to innovate, introducing safer and more sustainable solutions that enhance quality of life.

Since its founding in 1926, ACI has championed sound science, educated on safe cleaning practices and promoted public health and wellness through cleaning. ACI has united the cleaning product supply chain in a shared mission for a century and will continue striving for a clean and vibrant future for generations to come.

“Our 100th anniversary is a celebration of the remarkable progress we've made together and a reaffirmation of our commitment to driving positive change in the decades ahead,” said Jennifer Abril, ACI President & CEO. “Together, ACI and its members continue to innovate and pave the way for a cleaner present and a more sustainable future.”

ACI invites stakeholders, partners and the public to join in commemorating National Cleaning Week. For more details about ACI’s 100th anniversary or ideas on how to observe National Cleaning Week, please visit www.cleaninginstitute.org.

About the Survey

The American Cleaning Institute Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative US adults ages 18+, between February 4th and February 12th, 2026, using an email invitation and an online survey. Data has been weighted to ensure an accurate representation of US adults ages 18+.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

American Cleaning Institute

The American Cleaning Institute® (ACI – www.cleaninginstitute.org) is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.

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With so many different sources available for today’s consumer on how to clean, a new ACI survey discovered that 61% of Americans still primarily seek cleaning advice from family and friends, while 39% turned to digital channels.