Entrata Unveils AI-Powered Platforms at Summit 2025, Bringing Autonomous Property Management™ Closer to Reality

September 18, 2025 at 14:00 PM EDT

This week’s annual conference in Salt Lake City featured star-studded speakers, 24 breakout sessions, and a focus on innovation, inclusivity, and the future of multifamily housing

This week, Entrata, the leading AI-powered operating system for the multifamily industry, held its annual conference, Entrata Summit, at the Hyatt Regency in downtown Salt Lake City. The 2025 Summit brought together multifamily operators, innovators, and cultural leaders to explore the future of the multifamily industry. As part of the event, Entrata announced significant advancements to its Homebody RXP (Resident Experience Platform) and the debut of the Operations Experience Platform (OXP), uniting residents and property teams through AI and advancing the company’s vision of Autonomous Property Management™.

A Seamless Resident Journey with Homebody RXP

First introduced earlier this year, Entrata revealed Homebody RXP is now fully live and operational across Entrata communities, delivering a single, intuitive app experience for leasing, living, retention, and renewals. With the new app, residents now know exactly where to go and what to expect, building their trust, loyalty, and satisfaction by intelligent design.

OXP: The AI Control Center for Property Teams

To further innovate for property teams, Entrata introduced Operations Experience Platform (OXP), an intelligent command center that empowers property teams to embrace AI with clarity and confidence. By providing critical visibility into AI-human collaboration, property teams can view AI projects, manage handoffs, and prioritize high-value interactions like resident tours, proactive check-ins, and collaboration with property owners instead of spending hours on administrative work.

Key features for OXP include:

AI Control Center & Mission Control: Transparency into AI vs. human performance, enabling managers to measure ROI and fine-tune automation strategies.
Intelligent Task Management: With AI doing the heavy lifting, it surfaces only tasks that require human action, ensuring every team member knows their priorities.
Universal Inbox: A consolidated hub for all communications across email, SMS, and in-app messaging, unifying AI and human responses with full context.
Comprehensive Resident Profiles: A single source of truth for each applicant and resident across an entire portfolio, eliminating fragmented records and enabling personalized service.

OXP in Action: Expanded Capabilities

In addition to providing an overview of OXP’s key features, Entrata also showcased how OXP is activating across the entire property lifecycle. From introducing new tools to helping teams market smarter, properties are able to send new leases faster, renew leases with confidence, and maintain resident trust with responsive and personalized customer service.

The new tools integrated into OXP include:

Marketing: Audience Builder for precise targeting; GPT-optimized ProspectPortal indexing; and Vacancy.com, a reimagined Internet Listing Service built for AI-powered search.
Leasing: Mobile-first leasing journeys with integrated fraud protection, ID verification, and income validation to boost conversion and protect communities.
Renewals: AI-driven signal detection and a redesigned Renewals Dashboard to anticipate resident behavior and automate compliance in regulated markets.
Maintenance: AI triage for service requests, enhanced Make-Ready Boards, and technician profiles that increase transparency and trust with residents

“At Entrata, we believe residents and property teams deserve more than tools; they deserve intelligent experiences designed for clarity, trust, and connection,” said Catherine Wong, Chief Operating Officer and Chief Product Officer at Entrata. “With Homebody RXP and OXP, we’re bringing orchestration to the forefront. These platforms not only simplify daily life for residents and staff but also set the foundation for true autonomy across property operations.”

Leading the Industry Forward

By enhancing Homebody RXP and introducing Homebody OXP, Entrata has emphasized its commitment to creating smarter, more connected experiences for both residents and property teams. Together, they mark a significant step toward Autonomous Property Management™ by reducing friction, elevating satisfaction, and optimizing operational efficiency.

Summit Highlights

Beyond the launch of products for residents and property teams, Entrata’s 2025 Summit also offered attendees access to 24 breakout sessions with tailored talk tracks on technology, finance, and student housing. Serving as the gathering place for multifamily operators and prospective customers to see firsthand how AI, ancillary revenue opportunities, and resident experience innovations can translate into smarter decisions and stronger business outcomes, each session at Entrata Summit addressed critical issues like housing affordability, compliance shifts, the rise of AI and automation, market signals, and revenue optimization.

These sessions, paired with keynotes from high-profile leaders like Tom Brady, Kristen Bell, Bozoma Saint John, Ryan Smith, Damola Adamolekun, and surprise guest Rob Gronkowski, seamlessly combined timely business insights with cultural inspiration, linking real estate to the larger social trends shaping industries and communities today.

"Every year, Entrata Summit gathers the brightest minds in multifamily and beyond to share innovative thoughts and ideas that create one of the most important gatherings of the year for the multifamily industry," said Adam Edmunds, Entrata's CEO. "Our 2025 lineup featured some of the world's top thought leaders and creative thinkers, and I’m confident attendees left feeling inspired and motivated to chart new paths for their own growth and success.”

For more information on Entrata Summit 2025 and Entrata’s new product suite, visit entrata.com or entrata.com/summit.

About Entrata

Entrata is the leading operating system for multifamily communities worldwide. Since 2003, Entrata has delivered innovative property management software spanning the entire leasing lifecycle. Today, Entrata serves over 12 million residents across more than 35,000 communities globally. Learn more at www.entrata.com.