Seasoned Executive Brings Over 15 Years of Strategic Transformation, Inclusive Leadership and Investment Management Experience

Will Help Power100 Continue to Promote Equitable Access to People and Capital and Shape the Future of the Investment Management Industry

Blueprint Capital Advisors LLC (“Blueprint”) today announced that Erica Madrid, former Head of DEI and Client Engagement at Morgan Stanley, has joined the firm to lead its highly regarded and growing Power100 Initiative (the “Power100”). In this newly created position of Executive Director, Mrs. Madrid will leverage her over 15 years of senior leadership experience at PGIM, NBCUniversal, Vanguard, and Bank of America as well as strategic transformation and investment management expertise to oversee the strategic direction at Power100 as it continues to scale.

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Blueprint Chief Executive Officer Jacob Walthour founded Power100 to honor senior industry professionals, investment management organizations, advisors, non-profits and asset allocators committed to a more inclusive alternative asset management industry. Blueprint sees the current political and economic climate creating a compelling need to elevate the visibility of high-performing individuals and organizations while providing avenues for fostering meaningful connections and business opportunities. By curating inclusive venues for dialogue, networking, and collaboration, Power100 works to strengthen careers, promote equitable access to people and capital, and catalyze lasting relationships for all investment professionals regardless of background.

“Erica is a dynamic, results-oriented executive with deep knowledge of the investment management industry, a strong network of relationships, and a passion for advancing equity. We are thrilled to attract an individual of her caliber to Blueprint to oversee the strategic direction at Power100 as it continues to scale,” said Mr. Walthour. “Blueprint created Power100 to shape the alternative asset management industry. We are confident that with Erica at the helm, Power100 will strengthen its brand equity and further its mission of closing longstanding gaps in representation, opportunity, and capital access within the institutional investment ecosystem.”

Mrs. Madrid concluded, “Since its founding, the Power100 has been very well received by asset owners and investment managers, capturing a unique position at the intersection of finance and equity where a significant opportunity exists for investors to source actionable investment ideas and portfolio alpha. I have watched the Blueprint team thoughtfully and strategically grow the Power100 Initiative and platform and am proud to join the team at this exciting point in Power100’s trajectory. I look forward to building on its impressive foundation to drive thought leadership, partner with like-minded organizations and create meaningful, sustainable impact across the asset management industry.”

About Blueprint Capital Advisors LLC

Blueprint Capital Advisors LLC is an independent, privately held alternative investment firm focused sourcing and managing fund and direct investments in private credit, private equity and other alternative investment strategies. The firm is registered with Securities and Exchange Commission and advises on $1.7 billion of assets on a discretionary and non-discretionary basis. For more information, please visit: https://blueprintllc.com/

About Power100

The Power100 Initiative was founded in 2024 by Jacob Walthour, Jr., Co-founder and Chief Executive Officer of Blueprint Capital Advisors, LLC. to shine a spotlight on individuals, asset management firms, investors and non-profit organizations that are generating performance, driving portfolio outcomes, impacting the industry, and contributing to the narrowing of societal gaps related to gender, ethnicity, wealth, health, education, and other areas important to improving the world we share. For more information, please visit: www.power100family.com

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