Cognosos Acquires Cox 2M to Expand Leadership in AI-Powered Location Intelligence

July 09, 2025 at 08:00 AM EDT

Acquisition significantly boosts Cognosos’ supply chain visibility solutions and introduces a family of LTE and LoRa compatible sensors

Cognosos, a leading provider of AI-driven process visibility solutions, backed by leading technology investors including Riverwood Capital, Susquehanna, and others, announced today its acquisition of Cox 2M, the connected asset tracking and IoT business founded by Cox Communications. This strategic acquisition follows Cognosos’ 2024 acquisition of Cox Prosight and accelerates the company’s growth across key verticals, including healthcare, automotive logistics, and industrial operations, while solidifying its leadership in AI-powered location intelligence. Cognosos provides location services to leading automotive OEMs and healthcare systems in North America. Cognosos’ platform manages information from approximately one million sensors deployed in the field.

“The addition of Cox 2M solidifies our position as a leader in the location and process visibility space,” said Joe De Pinho, chief executive officer at Cognosos and partner at Riverwood Capital. “This acquisition reflects a shared vision to transform location intelligence through AI and software. We’re excited to serve a wider range of our customers’ needs in adjacent, critical applications.”

Carter Griffith, chief financial officer at Cognosos, added, “The acquisition allows us to bring material IoT talent to our R&D team as well as dramatically increase our scalability and reach. The increased investment in R&D allows us to deliver new capabilities and grow our product roadmap more quickly to meet customers’ evolving needs.”

With this acquisition, Cognosos gains new technical capabilities, including advanced vehicle telemetry and on-board diagnostics to bring end-to-end visibility to customers’ vehicles throughout production from quality staging to dealer and customer delivery. Cognosos’ platform optimizes dwell time, automates workflows and significantly increases efficiency for 3PLs, dealers and automotive OEMs that require real-time status and location of their workforce, vehicles and assets. New cellular tracking devices will allow Cognosos to offer over-the-road tracking capabilities for vehicles, containers and returnable packaging, bringing increased visibility to estimated time of arrivals while monitoring transit with additional security measures such as anti-tamper and route diversion alerts.

The deal also introduces compatibility with LoRa-based (long-range, low-power wireless) infrastructure, enabling Cognosos solutions to work with existing deployments and off-the-shelf infrastructure, enhancing customer ROI and quickening time to value.

“The acquisition brings together an incredibly strong team and reinforces our belief in Cognosos’ market leadership and their ability to execute as they enter this next chapter with Cox 2M,” said Eric Ma, Principal at Riverwood Capital.

Cox 2M is an established vehicle and logistics tracking leader, bringing a broad product portfolio, deep customer relationships, and valuable domain expertise in logistics and public sector tracking. Location accuracy is key to Cognosos’ “ground truth” AI-driven solutions, and Cox 2M solutions perfectly complement and support the Cognosos AI-first approach.

“Our team built Cox 2M as we saw opportunities to address the complex needs of our commercial clients with custom IoT capabilities,” said Jessica Shrum, executive vice president and chief strategy officer, Cox Communications. “Combining our existing solutions with Cognosos will accelerate the pace of innovation for customers and provide access to a full portfolio of location-based solutions."

About Cognosos

Cognosos utilizes the power of AI/ML to transform tracking data into operational intelligence, redefining the value of location solutions. Cognosos is able to quickly deploy with an ultra-lightweight footprint that excels in complex environments, producing a hard-dollar ROI within months through a subscription based service model. We help customers hit their goals, whether that’s reducing costs, increasing velocity, or improving staff safety. Join the leading brands in healthcare, automotive, logistics, and manufacturing that see results with Cognosos. For more information, visit our website or follow us on LinkedIn.