A Nationwide Campaign that Brings the Highly Anticipated Sequel to the Pilates Studio with Themed Classes and Sweepstakes

Club Pilates, the largest Pilates brand, is thrilled to announce its first ever collaboration with Disney in celebration of the theatrical release Freakier Friday, which is set to hit theaters on August 8^th. Inspired by the film’s themes of self-discovery, transformation, and fresh perspective, Club Pilates’ new campaign will invite both members and prospects to “come as you are and leave as who you’re becoming.”

Starting July 8th, Club Pilates participants will have the chance to experience an in-studio campaign, which brings the dynamic energy of the movie to the Reformer! Select studios nationwide will host special Flip Your Friday-themed classes designed to help members transform into the best version of themselves, both physically and mentally. These uniquely programmed classes will be offered on Friday, July 11th.

Along with the in-studio campaign, the brand is offering:

• ‘Flip Your Friday’ Sweepstakes: Both non-members and Club Pilates members who register for and attend a “Freakier Friday” themed class, at participating studios, on July 11, 2025 will be entered into a drawing for a chance to win* a fabulous grand prize – two tickets for the winner and a guest to attend the Freakier Friday world premiere in Los Angeles, California, along with airfare and hotel accommodations.
• Freakier Friday Influencer Experience: Disney and Club Pilates will host a group of Content Creators for a themed class in Los Angeles.
• Premier Activation: Club Pilates will have an experiential activation at the premiere, allowing attendees to experience the brands’ paired collaboration.

“We are so honored to come together with Disney, an iconic brand that inspires transformation and connection,” said Tianna Strateman, President of Club Pilates. “This collaboration was a natural fit as Freakier Friday is a cinematic event that crosses generations, much like our low-impact Reformer workouts. The film’s message of embracing change and looking at the world through a new perspective reflects what we see in our studios on a daily basis – lives being transformed through mindful, intentional movement.”

The Club Pilates’ Freakier Friday campaign will be active in studios leading up to the film’s release in participating studios. To find the studio nearest you or sign up for a fun, freaky class, visit www.clubpilates.com/location-search.

For more information about Club Pilates, visit www.clubpilates.com.

ABOUT CLUB PILATES:

Founded in 2007, Club Pilates is the largest Pilates brand by number of studios, designed with the vision of making Pilates more accessible, approachable and welcoming to everyone. Based in Irvine, CA, Club Pilates has appeared in both Entrepreneur Magazine's Franchise 500 and Fastest-Growing Franchises eight years running, and Inc. Magazine's Inc. 5000 lists multiple times. Club Pilates offers extensive training certification for its instructors, including its 500-hour training program includes instruction on Pilates, barre, Triggerpoint, and TRX Suspension Trainers. Club Pilates is headquartered in Irvine, CA and backed by Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands. To learn more about Club Pilates, visit https://www.clubpilates.com.

About the Movie:

“Freakier Friday,” the eagerly anticipated sequel to the Disney classic starring Jamie Lee Curtis and Lindsay Lohan, will be released in theaters nationwide August 8, 2025. In the film, Curtis and Lohan reprise their roles as Tess and Anna Coleman. The story picks up years after Tess (Curtis) and Anna (Lohan) endured an identity crisis. Anna now has a daughter of her own and a soon-to-be stepdaughter. As they navigate the myriad challenges that come when two families merge, Tess and Anna discover that lightning might indeed strike twice. “Freakier Friday” is directed by Nisha Ganatra, and the screenplay is by Jordan Weiss, with a story by Elyse Hollander and Jordan Weiss, based on the book “Freaky Friday” by Mary Rodgers. The film, which also stars Julia Butters, Sophia Hammons, Manny Jacinto, Maitreyi Ramakrishnan, Rosalind Chao, Chad Michael Murray, and Mark Harmon, is produced by Kristin Burr, p.g.a., Andrew Gunn, p.g.a., and Jamie Lee Curtis, with Ann Marie Sanderlin, Mario Iscovich, Nathan Kelly, and Lindsay Lohan serving as executive producers.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Odds of winning will depend on the total number of entries received. Void where prohibited by law. Sweepstakes only open to legal residents of the 50 U.S./D.C., 18 years and older. Sweepstakes begins at 12:00 a.m. ET on 7/4/25 and ends at 11:59 p.m. ET on 7/11/25. ARV of prize: $4,000. Travel must be conducted on Sponsor-selected dates in July 2025 or winner will forfeit his/her right to receive the prize. To enter without attending a Pilates class, write your full name, full mailing address, email address, phone number, and birth date on a plain 3x5 inch card and mail to Sponsor: Club Pilates, LLC, Attn: Flip Your Friday Entry, 17877 Von Karman Ave., Ste. 100, Irvine, CA 92614. Mail-in entries must be postmarked no later than 7/11/25 and received by 7/15/25. Subject to full Official Rules (https://lp.clubpilates.com/flip-your-friday-sweepstakes-official-rules).

View source version on businesswire.com: https://www.businesswire.com/news/home/20250709745431/en/

“This collaboration was a natural fit as Freakier Friday is a cinematic event that crosses generations, much like our low-impact Reformer workouts," said Tianna Strateman, President of Club Pilates.