Treble Releases Creator Media Leaderboard Spotlighting Top 40 Independent Tech Publishers

• Addresses key gap in media intel: no reliable directory exists for identifying influential, independent tech & AI publishers
  
  
  
  
• Tracks notable shift as journalists monetize attention through direct audience relationships; Treble will publish subsequent leaderboards for different media verticals
  
  
  
  
• Proprietary methodology weighs subscriber data, web traffic, and engagement metrics to identify top voices

Treble, the premier earned media B2B technology public relations agency, today released its inaugural Creator Media Leaderboard identifying the top 40 independent technology publishers building media businesses around their most dedicated readers and listeners.

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Treble Creator Media Leaderboard

While the media industry faces widespread layoffs and economic pressures, a transformation is happening underneath. Thousands of independent media outlets have launched on platforms like Substack and Medium, but there’s been no reliable way to identify which ones are gaining traction.

“We’ve seen rapid adoption of independent publishing houses and media outlets, often started by journalists who have moved on from traditional media outlets to start their own platforms,” said Will Kruisbrink, vice president at Treble. “While it’s been a tough time for traditional newsrooms, what hasn’t changed is that people want access to reporting and insights from journalists they trust.”

The assessment tracks journalists who leave traditional outlets to launch independent publishing businesses, typically through newsletters that combine breaking news with in-depth analysis. These creators build audiences and monetize attention directly, cutting out traditional distribution channels.

Creator Media Maps to a Broader Media Industry Fundamental Shift

“The economics of media have fundamentally shifted,” said Ethan Parker, founder and CEO at Treble. “Journalists with strong personal brands are discovering an opportunity to engage with their audiences effectively and authentically through direct relationships on creator media platforms. As the earned media paradigm continues to evolve, the Creator Media Leaderboard is an asset we’ve ideated to navigate the dynamically evolving media landscape.”

Treble’s methodology utilizes publicly available data, including subscriber numbers, web traffic analysis, LinkedIn followers, domain ownership, founding dates, and team size. The assessment gives extra weight to outlets that publicly share subscriber data and demonstrate strong engagement metrics.

Earned Media Expertise: Identifying the New Voices in Technology Journalism

The Creator Media Leaderboard reveals both established voices and emerging outlets that have gained significant velocity despite recent founding dates. The assessment will be refreshed quarterly to track this evolving landscape and identify new voices in technology journalism.

“There’s no assessment like this that exists, and we’re uniquely positioned to create it,” said Kruisbrink. “For our clients and the broader tech community, this helps solve the question: what are the outlets I’m missing, and which independent voices should I be following?”

To see the entire leaderboard, go to: 2025 Creator Media Leaderboard.

About Treble

Treble is the premier earned media B2B technology public relations agency specializing in helping companies at every growth stage—from early-stage startups to enterprise organizations. The agency boosts investor interest, generates leads, and transforms emerging brands into market leaders. Working with venture capital firms and their portfolio companies, Treble has helped 29 companies achieve successful exits, including four IPOs, and has supported over 100 funding announcements. Treble provides comprehensive solutions for clients, including earned media, analyst relations, and thought leadership programs. In 2024, Treble was named a Top PR Agency by Ragan Communications and PR Daily for the second consecutive year, won Agency of the Year in the Business Intelligence Group’s 2024 Public Relations and Marketing Excellence Awards, and ranked #85 on the Inc. 5000 Regionals Southwest list. Visit us at treblepr.com or on LinkedIn and X.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250625686102/en/