CommerceNext Announces 2025 Winners of the Annual CommerceNexty Awards

Coach, Patagonia, Bliss, Bath & Body Works, Paula’s Choice, M&M’s and Shutterfly honored for marketing and ecommerce innovation

CommerceNext announced the winners of its 2025 CommerceNexty Awards on June 25 at the CommerceNext Growth Show in New York City. The annual awards program honors and celebrates the year’s best and most innovative marketing and ecommerce programs. Recipients are selected through a combination of votes from a panel of industry leaders and an equally weighted popular vote from the community.

"The caliber of submissions this year was extraordinary," said Veronika Sonsev, Co-Founder of CommerceNext. "What struck us most about this year’s winners was their willingness to take creative risks. From AI-powered experiences to unexpected brand partnerships, they're showing the industry what's possible when you combine innovation with strategic thinking."

Winners for 2025 were chosen across seven categories:

Marketing Innovator of the Year

M&M’s won for its partnership with the Kate Spade New York team to launch the first-ever collaboration collection, Statement Candy.

Best Use of Data or Technology in Marketing

Coach was recognized for implementing interactive Gen-AI product previews online.

Most Impactful Social Responsibility Campaign

Patagonia won for its “Unfashionable” campaign promoting durable, repairable and timeless products.

Most Effective Brand Storytelling

Bliss won for its “Elder Millennial” campaign with comedian Iliza Shlesinger.

Outstanding New Ecommerce Experience

Paula’s Choice was awarded for launching an AI-powered Skin Analyzer.

Best Use of a New Channel

Bath & Body Works was honored for tackling the challenge of selling fragrances online with TikTok Live Shopping.

Women in Retail’s Top Woman of the Year Award

This award, in partnership with the Women in Retail Leadership Circle, recognizes a woman leader in retail who has contributed to the community and mentored others along her career path. This year’s winner is Liana Thompson, Vice President of E-Commerce, Shutterfly.

About CommerceNext

CommerceNext is a community, event series and conference for marketing, ecommerce and technology leaders at retail and direct-to-consumer brands. In addition to the annual CommerceNext Growth Show, CommerceNext produces and hosts two executive retreats, regional networking events, webinars, industry research and an executive dinner series. CommerceNext is part of CloserStill Media, which owns the largest global ecommerce events portfolio, including Ecommerce Expo UK, E Show Madrid, E Show Barcelona and Ecommerce Expo Asia. To learn more, visit CommerceNext.

About Women in Retail Leadership Circle/NAPCO Media

Women in Retail Leadership Circle is comprised of successful, motivated and passionate women from the entire retail and brand ecosystem who have a strong belief that investing in themselves and in other women is good business. From CEOs with years of experience to directors working their way up, the common thread is women coming together to learn from each other and help each other succeed.

Focused on both business strategy and executive professional development, WIRLC offers women leaders the opportunity to network, discuss industry issues, and learn how to become better leaders. The energized core of our community stems from our dedicated members who believe and support our mission. Beyond directly connecting with the industry’s most elite women leaders, benefits of membership include discounted event registration, exclusive member-only content, a private networking forum, and so much more. Learn more at womeninretail.com.

NAPCO Media, WIRLC’s parent company, has been a leading information source in the markets it serves since 1958. NAPCO Media continues to evolve with information distribution methods and specializes in the creation and cross-channel distribution of exceptional content. NAPCO Media’s mission is to build a community between its audience and its clients.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250626228266/en/