Smart Toilet Market Global Outlook & Forecast Report 2025-2030, with Key Company Profiles for Jomoo, Kohler, LIXIL, Roca Sanitario, TOTO and Villeroy & Boch - ResearchAndMarkets.com

The "Smart Toilet Market - Global Outlook & Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering.

The Smart Toilet Market was valued at USD 10.11 Billion in 2024, and is projected to reach USD 16.09 Billion by 2030, rising at a CAGR of 8.05%.

SMART TOILET MARKET TRENDS & OPPORTUNITIES

With heightened hygiene awareness catalyzed by the COVID-19 pandemic, there is an increasing demand for touchless, hygienic solutions globally. This trend is prominent as U.S. bidet sales surged, growing annually by up to 30%. In Japan, smart bidet toilets are the norm, present in over 80% of homes. Such preferences highlight opportunities for manufacturers to position smart toilets as premium cleanliness products.

The demand for luxury and comfort in domestic spaces is driving the smart toilet market's growth, especially in high-end residential sectors. Offering features like heated seats and adjustable settings, these products are increasingly sought after by affluent consumers, as reported by Reuters in 2025, where wealthy Indians are investing heavily in smart toilets.

INDUSTRY RESTRAINTS

A significant barrier is the high cost of smart toilets compared to traditional ones. While conventional toilets can start from USD 200, smart options range significantly higher due to advanced features. This pricing restricts widespread adoption, particularly in emerging economies.

SEGMENTATION INSIGHTS

By Type: The market is segmented into all-in-one smart toilets and smart toilet bidets, with the former holding a significant share due to their comprehensive features. Japan notably exhibits high adoption rates, with smart bidet toilets common in most households.

By Application: Residential applications lead market share, with smart toilets becoming household staples for advanced hygiene features. Commercial use, especially in healthcare, is also increasing as institutions adopt smart toilets for improved care and sanitation monitoring.

By Connectivity: Remote control and Bluetooth connectivity dominate, driven by IoT integration. Products like the Bio Bidet BB-1200 enhance user experience through app-control features, increasing demand for smart home integration.

By Distribution Channel: The majority of sales occur offline through specialty stores, providing a tactile buying experience. However, online channels are rapidly growing, catering to the convenience of digital shoppers.

SMART TOILET MARKET GEOGRAPHICAL ANALYSIS

Europe accounted for the largest share of the global smart toilet market in 2024, with more than 36% of the total revenue. The region's strong market position is driven by rising demand for eco-friendly and high-tech bathroom solutions in countries such as Germany, the UK, and France. European consumers prioritize water-saving technologies, energy efficiency, and advanced hygiene features, aligning with the region's focus on sustainability and smart home integration. The presence of established brands and government regulations promoting water conservation further accelerate adoption.

Furthermore, the APAC smart toilet market is driven by rapid urbanization and cultural preference for advanced hygiene solutions. Japan, China, and South Korea dominate the region, with Japan setting industry standards through companies like TOTO Ltd and Jomoo Group. Growing awareness of water efficiency and smart home integration is further driving demand, especially in emerging markets such as India and Southeast Asia.

North America accounted for a significant share of the global smart toilet market in 2024. While not the leading region, the market is expanding due to rising demand for premium home products, technological advancements, and increasing hygiene awareness. The United States remains the dominant smart toilet market, with major players like Kohler and TOTO USA investing in innovation. Additionally, smart home integration trends are boosting the adoption of IoT-enabled smart toilets.

Furthermore, the Middle East & Africa smart toilet market is driven by luxury real estate developments, in Gulf countries, and an increasing focus on modern, high-tech sanitation solutions. The UAE and Saudi Arabia lead adoption in the region, fueled by government initiatives promoting smart infrastructure and hygiene awareness. The Latin American smart toilet market is showing considerable potential, with Brazil dominating the region. As the disposable income of the Latin American countries increases, people spending capacity will increase, thereby it is expected to boost the demand for these smart toilets in the region.

SMART TOILET MARKET COMPETITIVE LANDSCAPE

The global smart toilet market has become increasingly competitive, with major players vying for dominance through technological advancements and strategic positioning. Key companies in the global smart toilet market include TOTO Ltd., Kohler, Jomoo Group, Villeroy & Boch, Roca Sanitario S.A.U., and LIXIL Corporation. These companies are constantly innovating by introducing features like self-cleaning systems, water-saving technologies, bidet functions, and heated seats to meet consumer demands for enhanced comfort, hygiene, and sustainability.

Furthermore, companies in the global smart toilet market are increasingly focusing on eco-friendly designs to attract environmentally conscious consumers and contribute to sustainability efforts. For instance, according to ANYTIME PLUMBING, INC. in 2024, smart toilets employ sensors to adjust the volume of water used for each flush. This means less water is wasted, contributing to considerable savings in water use over time.

As the market continues to grow, these players are investing in research and development to stay ahead of the competition by improving the functionality, connectivity, and overall user experience of their products.

Top Company Profiles

• Jomoo Group
• Kohler Co.
• LIXIL Corporation
• Roca Sanitario S.A.U.
• TOTO LTD.
• Villeroy & Boch

Other Prominent Vendors

• ANZZI
• ARROW Home Group
• Bio Bidet
• Brondell
• Dongpeng Bathroom AIO Solution
• Duravit
• Dyconn Faucet
• EPLO
• Guangdong ZhiJiaYouPin Sanitary Ware Technology Co., Ltd
• Horow
• Huida Sanitary Ware Co., Ltd.
• JIAJUESHI GROUP LIMITED
• Leton-smart
• Ningbo Shunjie Sanitary Ware Co., Ltd.
• Nanjing Nivelle lmp & Exp Co.,Ltd.
• Ove Decors
• Sicuro
• Toshiba Corporation
• VitrA
• Washloo
• Wellis Inc.
• Woodbridge
• Zhejiang Aodi Intelligent Sanitaryware Co., Ltd.
• Zurn Water

Key Attributes:

Key Topics Covered:

Market Opportunities & Trends

• Growth in Awareness of Health and Hygiene
• Rise in Technological Advances
• Growth in Urbanization and Rise of Smart Cities

Market Growth Enablers

• Growth in Demand for Luxury and Comfort
• Expansion of Commercial and Hospitality Sector
• Rise in Water Scarcity Concerns

Market Restraints

• Higher Cost Than Conventional Toilets
• Low Penetration of Smart Toilets in Developing Countries
• Installation and Maintenance Complexities

Geography

• APAC
  • Japan
  • China
  • South Korea
  • India
  • Australia
  • Singapore
  • Vietnam
• North America
  • The U.S.
  • Canada
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Netherlands
  • Switzerland
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Turkey
• Latin America
  • Brazil
  • Mexico

For more information about this report visit https://www.researchandmarkets.com/r/78p9g8

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