Found Expands Enterprise Offering with Strategic Executive Hires to Transform Employer-Sponsored Weight Care Solutions

Industry leaders join Found to drive innovation in personalized weight care delivery for employers, benefits consultants, and payors while building on consumer success.

Today, Found, a leader in comprehensive weight management solutions, announced the addition of three healthcare executives to its leadership team. Rob Watson, Chief Revenue Officer, Deepa Ravikumar, Senior Vice President of Clinical Strategy, and Brynna Pietz, Senior Vice President of Operations, will accelerate Found’s expansion into the employer benefits space while continuing to drive growth in its direct-to-consumer business.

Since launching in 2019, Found has served more than 250,000 patients across the United States and booked more than one million consultations, offering personalized, medication-assisted weight loss designed by leading obesity specialists.

Found’s mission is to make evidence-based, personalized weight care accessible to all. By strengthening its B2B presence with these new hires, Found will expand its partnerships with employers, benefits consultants, and payors to continue delivering effective health outcomes while containing overall healthcare costs.

“The addition of Rob, Deepa, and Brynna to our leadership team represents an exciting continuation of the momentum Found has been building,” said Luca Ranaldi, CEO of Found. “Their expertise in healthcare, technology, and business strategy will be instrumental as we expand our reach into the employer benefits space while maintaining our commitment to providing comprehensive weight management solutions. These strategic hires will help us deliver the same level of personalized care to employer populations that has driven our success in the consumer market.”

Meet the New Leaders:

• Rob Watson, Chief Revenue Officer: Rob brings more than 20 years of experience driving growth and scaling healthcare solutions for employers. Most recently, he served as the Chief Revenue Officer at Marker Learning, where he supported the team revolutionizing the way schools assess and support children with learning disabilities. His tenure at Spring Health as Senior Vice President of Sales & Employer Strategy involved building enterprise sales functions and forging strategic partnerships with major employers. As CRO at Found, Rob will spearhead the company’s B2B strategy, focusing on scaling partnerships and demonstrating how personalized weight care solutions can help organizations improve employee health outcomes while managing healthcare costs.
• Deepa Ravikumar, SVP Clinical Strategy: Deepa leads the development of innovative care delivery models at Found. A board-certified emergency physician with more than 10 years of experience, she has driven digital health adoption across various care settings. Previously, she served as VP of Clinical Practice at Ro, managing over 100 providers and expanding services in metabolic and women’s health, and has also held leadership roles at Mount Sinai and other hospitals. At Found, she will drive the clinical strategy tailored to both individual consumers and employee populations, ensuring that Found’s comprehensive approach to weight management scales effectively across diverse user groups.
• Brynna Pietz, SVP Operations: Brynna joins Found with extensive expertise in operations and management. Previously serving as VP of Clinical Operations and Head of Strategic Operations at Rula, she streamlined operations to enhance service delivery and improve patient outcomes. She has also held leadership roles at Renew Health, DaVita Kidney Care, and Mednax. At Found, she will oversee the scaling of clinical operations to ensure seamless delivery of personalized care for both consumers and enterprise partners.

Found combines clinical care, nutritional guidance, behavioral support, and lifestyle interventions to create personalized weight care plans that help members achieve lasting health improvements. Found tailors treatments to each individual’s metabolic profile and health goals with access to one of the most extensive weight management medication formularies and expert clinical oversight. Its cost containment strategies in partnership with each employer—including step therapy, prior authorization support, and preferred network status—contribute up to a 5.1x ROI within one year while reducing the financial burden on employers and health plans. By improving metabolic health, Found helps decrease the risk of chronic conditions, leading to significant cost savings for both patients and payors.

"Weight care is at a critical inflection point with unprecedented demand, but limited options for personalized treatment that deliver results, sustainably and affordably," said Rekha Kumar, Found Head of Medical Affairs, MD, MS. "Our enterprise offering brings the same personalized approach that has driven our success with consumers to employer populations. By providing access to our comprehensive toolkit of medication options, behavioral support, and nutritional guidance, we're enabling organizations to address one of today’s most significant drivers of healthcare costs while improving employee well-being."

For more information about Found and its enterprise offerings, please visit www.joinfound.com/business.

About Found

Found is a physician-designed weight care platform transforming the way society approaches personalized weight management. Founded in 2019, Found provides members with one of the industry's largest medication formularies alongside judgment-free, evidence-based care that combines medication and behavior change support. This comprehensive approach drives lasting results while reducing costs for consumers, employers, and payors. Named one of the best weight loss programs in the United States by Forbes and USA Today, Found is also a member of the Strategies to Overcome and Prevent (STOP) Obesity Alliance. For more information, visit www.joinfound.com.

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Found’s mission is to make evidence-based, personalized weight care accessible to all. By strengthening its B2B presence with these new hires, Found will continue delivering effective health outcomes while containing overall healthcare costs.