The Breakfast of Champions is responding to the viral fan energy with a collector-worthy drop.
Marty Mauser, an aspiring ping pong champion in the new movie Marty Supreme said, "It’s only a matter of time before I’m staring at you from the cover of a Wheaties box." Now is the time.
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Wheaties makes good on Marty Supreme’s claim to champion status with a limited-edition box fans can snag starting December 8.
Riding the internet-breaking Zoom meeting mania, where lead actor Timothée Chalamet made a call to the movie’s marketing team to be on a Wheaties Box, fans can officially get their own limited-edition Marty Supreme Wheaties box, which drops December 8 at 1 p.m. ET, exclusively on Shop.Wheaties.com and A24.com Shop, available while supplies last.
In collaboration with A24, the Marty Supreme Wheaties box spotlights lead actor Timothée Chalamet as Marty Mauser and celebrates the film’s surreal, ping-pong-fueled journey, bringing Marty’s dream of landing on the iconic box to life.
“Marty Supreme called his shot when he said it was only a matter of time before he’d be on a Wheaties box, and we answered,” said Emilie Knox, VP, Business Unit Director, Cereal at General Mills. “For more than 100 years, Wheaties has celebrated iconic athletes and moments in culture that transcend boundaries, from sports to unexpected heroes, just like Marty.”
This drop taps into the energy around the film in a way only Wheaties can: bold, unexpected and unmistakably orange. Get your box before they vanish faster than Marty’s backhand, and catch Marty Supreme in theaters nationwide starting December 25.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
About A24
A24 is an acclaimed global entertainment company known for producing and distributing films, television series, documentaries, music, publishing, and consumer products. Established in New York in 2012, A24 has cultivated a library of over 150 films and 50 TV series, earning critical and commercial acclaim with more than 21 Oscars, 18 Golden Globes, and 18 Emmys. Renowned for groundbreaking hits like Moonlight, Everything Everywhere All at Once, and Uncut Gems, as well as television successes such as Euphoria, Beef and Ramy, A24 has developed a passionate fanbase and expanded into ventures like Half Magic and the Cherry Lane Theater.
About Marty Supreme
Marty Supreme is about Marty Mauser, a young man with a dream no one respects, goes to hell and back in pursuit of greatness. Directed by Josh Safdie and co-written with Ronald Bronstein, the highly anticipated film stars Timothée Chalamet, Gwyneth Paltrow, Odessa A’zion, Kevin O’Leary, Tyler Okonma, Abel Ferrara, Fran Drescher, Luke Manley, and Koto Kawaguchi. The film will be released nationwide on Christmas Day.
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