By expanding food data from 15 nutrients to over 15,000 attributes, WISEscore turns complexity into clarity, creating a new era of personalized nutrition and food transparency for consumers and health innovators.

WISEcode^TM, the FoodTechAI™ company on a mission to deliver precision transparency in food, today announced the launch of the WISEscore^TM, the first overall food score that merges ingredient quality and nutrient quality into one simple, powerful metric. Available now in the free WISEcode app, WISEscore is a unified rating that assesses ingredient and nutrient qualities.

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Built on more than 730,000 foods and 10 billion data points, the WISEcode platform represents a leap beyond the Nutrition Facts Panel, which only covers 15 nutrients.

WISEscore is part of a broader system powered by WISEcode’s proprietary Codes™: compact, science-based measures that decode everything from processing levels and seed oils to fiber quality and omega balance. Together, WISEscore and Codes turn complex science into clear, actionable signals, giving consumers the first truly transparent view of what is in their food while laying the foundation for enterprises, policymakers, and AI systems to standardize food intelligence at scale.

The WISEscore itself combines two foundational measures. The Ingredient Quality Score evaluates processing levels, restricted or banned additives, artificial colors, flavors, preservatives, sweeteners, seed oils, and emulsifiers. The Nutrient Quality Score measures protein density, fiber density, sugar density, carbohydrate quality, and fat quality, with future updates expanding into micronutrients and polyphenols. Weighted equally, they produce a single number displayed in the WISEscore Meter, ranging from Excellent to Poor, giving consumers a clear answer for ingredients and nutrition at a glance.

The launch comes at a time when consumers are increasingly demanding food transparency. CDC data shows that ultra-processed foods still make up more than half of daily calories in the U.S., but that share is beginning to decline. At the same time, three out of four Americans say they would rather use food than prescriptions to manage their health. The need for simple, trustworthy tools has never been greater.

“WISEscore takes the complexity of food and makes it understandable at a glance,” said Peter Castleman, Founder and CEO of WISEcode. “Consumers no longer have to guess whether a product is healthy or be misled by inconsistent labels. By grounding every score in one of the most detailed food databases in the world, we are delivering clarity people can trust in their daily lives, while laying the foundation for food systems that are more transparent, accountable, and data-driven. We’re also inviting the community, consumers, scientists, and innovators to join us in this food revolution to help shape the future of food transparency together.”

A Technology Breakthrough in Food Transparency

For decades, food decisions, from apps to government guidelines, have relied on the same incomplete and outdated information. WISEcode captures ingredient details, processing levels, nutrient densities, additives, and lab-validated data across more than 15,000 attributes, creating a food intelligence system that reflects reality instead of approximations. This scientific depth ensures that every WISEscore is rooted in evidence that consumers, scientists, and policymakers can trust.

The database is also designed for personalization. Food is not one size fits all: health goals, DNA, and dietary needs vary for every individual. With WISEcode’s proprietary Codes, consumers, researchers, and enterprises can translate this massive dataset into tailored insights, whether that is avoiding ultra-processed foods, optimizing protein and amino acids, or improving gut health.

By embedding this database into AI-ready Codes and the WISEscore, WISEcode is transforming food transparency from a confusing label on the back of a package into actionable guidance that empowers prevention, longevity, and everyday confidence.

“WISEcode represents the intersection of massive data and AI functionality,” said Richard Black, Chief Scientific Officer. “We are reshaping nutrition science from lagging decades behind public health to leading the way in advancing it. This is food transparency with outcomes that matter.”

About WISEcode

WISEcode is a next-generation FoodTechAI™ company delivering radical precision transparency into what is in our food. By combining AI, machine learning, nutritional science, lab analysis, and cloud technology, WISEcode decodes over 730,000 products across 15,000+ attributes, creating proprietary Codes that turn complexity into clarity for consumers, scientists, retailers, and health innovators.

Transparency that illuminates. AI tools that empower. Outcomes that change lives.

For more information, visit www.getwisecode.com.

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