Near Responds to Increasing Market Demand with its Patented Identity Resolution and Data Enrichment Solutions

Announces April 27 Webinar to Explore Real-World Use Cases

Near Intelligence, Inc. (Nasdaq: NIR) (“Near” or the “Company”), a global leader in privacy-led data intelligence on people, places, and products, today announced a heightened focus on its identity resolution and customer data enrichment offering as a direct result of increasing customer and market demand.

According to the latest MarTech Intelligence Report, Enterprise Identity Resolution Platforms: A Marketer's Guide, nearly three-quarters or 73% of customers now expect companies to understand their unique needs and expectations. Additionally, U.S. marketing spend on identity is expected to total around $9.2 billion in 2023, according to Winterberry Group, as marketers look for alternative targeting strategies in the wake of changing consumer behaviors, third-party cookie depreciation, changing regulations and industry-shifting moves from Big Tech.

On Thursday, April 27 at 11:00 AM PT, Near is hosting a webinar titled “Using Identity Resolution and Data Enrichment to Truly Understand Customer Behavior” to explore how identity resolution and data enrichment can be used for more effective targeting, increased personalization, and improved ROI in the midst of this ever-evolving marketing landscape.

Near’s own identity resolution solution uses its patented Near Identity Graph to ensure seamless and accurate identity resolution while staying compliant with privacy laws. The Near Identity Graph unifies all customer IDs from disparate touchpoints, leveraging powerful signals derived from an individual’s online and offline behavior, to provide industry-leading match rates (often above 50%) with fast turnaround times. Through proprietary data science/machine learning algorithms and strategic partnerships, Near offers a complete solution for every step of the digital marketing journey, from building the customer identity graph, to enhancing it with a breadth of unique Near attributes, to using vast sources of consumer behavior data to create and market to “act alike” audiences, all with full measurement capabilities of on- and offline performance.

“Identity resolution and data enrichment are key to improving the effectiveness of marketing campaigns, providing a better understanding of consumer behavior - and ultimately improving experiences to elevate our customers’ brands beyond those of competitors,” said Anil Mathews, CEO of Near.

Sign up for the webinar here: Using Identity Resolution and Data Enrichment to Truly Understand Customer Behavior.

To learn more about Near’s identity resolution solutions, visit near.com or download the latest edition of Martech.org’s Enterprise Identity Resolution Platforms: A Marketer's Guide.

About Near

Near, a global, full-stack data intelligence software-as-a-service (“SaaS”) platform curates one of the world’s largest sources of intelligence on people, places, and products. The Near platform’s patented technology processes data from an estimated 1.6 billion unique user IDs and 70 million points of interests, in more than 44 countries. Near’s data and insights empower marketing and operations teams to understand consumers’ online and offline behaviors, affinities, and attributes in order to engage them and grow their businesses. With a presence in Los Angeles, Paris, Bangalore, Singapore, Sydney, and Tokyo, Near serves scaled enterprises in retail, real estate, restaurant/QSR, travel/tourism, telecom, and financial services. For more information, please visit https://near.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are any statements that look to future events and include, but are not limited to, statements regarding Near’s business strategy; the expected benefits of use of Near’s solutions; Near’s ability to attract new clients to purchase its solutions; market acceptance of Near’s solutions; and Near’s expectations or beliefs concerning future events. In addition, the words “anticipates,” “appear,” “approximate,” “believe,” “continue,” “could,” “estimate,” “expect,” “foresee,” “intends,” “may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “seek,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are neither historical facts nor assurances of future performance, and are based only on Near’s current beliefs, expectations and assumptions regarding the future of its business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of Near’s control. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause Near’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the future financial and operational performance of Near; Near’s expansion plans and opportunities; Near’s limited operating history makes it difficult to evaluate its current business and future prospects; Near’s ability to comply with the covenants in the agreements governing its indebtedness, including with respect to capital raising and minimum liquidity; the high degree of uncertainty of the level of demand for and market utilization of Near’s solutions and products; substantial regulation and the potential for unfavorable changes to, or failure by Near to comply with, these regulations, which could substantially harm Near’s business and operating results; Near’s ability to generate sufficient revenue to achieve and sustain profitability; Near’s dependency upon third-party service providers for certain technologies; increases in costs, disruption of supply or shortage of materials, which could harm Near’s business; developments and projections relating to Near’s competitors and industry; the Near management team’s limited experience managing a public company; the possibility of Near’s need to defend itself against fines, penalties and injunctions if Near is determined to be promoting products for unapproved uses; concentration of ownership among Near’s existing executive officers, directors and their respective affiliates, which may prevent new investors from influencing significant corporate decisions; the ability to maintain the listing of Near common stock or Near warrants on Nasdaq; costs related to the recent business combination transaction; if the benefits of the business combination transaction do not meet the expectations of investors or securities analysts, the potential for the market price of Near’s securities to decline; the risk that Near’s significant increased expenses and administrative burdens as a public company could have an adverse effect on Near’s business, financial condition and results of operations; the impact of health epidemics, such as the COVID-19 pandemic, on Near’s business, financial condition, growth and the actions it may take in response thereto; and other risks and uncertainties identified in Near’s filings with the Securities and Exchange Commission (the “SEC”), including in the Registration Statement on Form S-4 (No. 333-265952), as amended, and the Current Report on Form 8-K dated March 23, 2023. Forward-looking statements are based only on information currently available to Near and speak only as of the date made. Near does not undertake any obligation to update or revise the forward-looking statements to reflect events that occur or circumstances that exist after the date on which such statements were made, except to the extent required by law.

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